Sr. Public Sector Security Marketing Manager

About the Role

Key Responsibilities

• Integrated Field Marketing Strategy - Develop and execute integrated go-to-market programs in partnership with Field Marketing to drive pipeline growth, customer engagement, and measurable business outcomes.

• Cross-Functional Collaboration - Serve as a strategic marketing partner to sales, customer engineering, digital marketing, content, and partner teams to align objectives and deliver high-impact initiatives.

• AI & Data-Driven Marketing - Utilize AI tools and analytics to optimize campaigns, measure performance, and improve audience engagement across the customer journey.

• Event & Program Management - Manage marketing budgets and lead event strategies across company-hosted and industry events, including large-scale conferences, executive engagements, and customer experiences.

• Messaging & Market Positioning - Develop compelling messaging and differentiated value propositions related to cloud security, identity and access management (IAM), and network security solutions.

• Customer Advocacy - Build strong customer relationships within the public sector and support the development of customer success stories, case studies, and reference programs.

• Stakeholder Alignment - Collaborate with leadership and cross-functional teams to gain alignment and support for marketing strategies, initiatives, and investment priorities.

• Account-Based Marketing (ABM) - Lead public sector ABM initiatives, including campaign development, audience segmentation, and performance measurement throughout the marketing funnel.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent practical experience)
• 10+ years of experience in business-to-business (B2B) marketing
• 8+ years of experience supporting public sector or government-focused initiatives
• Experience collaborating with cross-functional teams in complex organizations
• Experience marketing cloud security or cybersecurity solutions preferred

Preferred Qualifications

• Proven experience developing and scaling Account-Based Marketing (ABM) programs
• Strong expertise in digital-first and multi-channel campaign execution
• Experience managing event programs and budgets for large-scale engagements
• Knowledge of public sector procurement environments, channel requirements, and cloud technology trends
• Ability to leverage analytics and AI-driven insights to optimize marketing performance
• Strong executive communication and stakeholder management skills
• Excellent project management, strategic thinking, communication, and analytical abilities

• People who want to learn, but are self-motivated to learn from their projects
• People who enjoy the really hard problems
• People who enjoy having too much vs. too little to do
• People who like creating from nothing (We still need a lot built to support our growth)
• People who understand how to build and maintain relationships with their coworkers and their clients
• People who like making others successful and understand the value of that as much as making themselves successful
• People who leave their egos at home and really enjoy working with other brilliant people