Vice President, Product Marketing

Who We Are

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location:  This role is full remote

About the Opportunity

At Machinify, we’re constantly reimagining what’s possible in our industry—creating disruptively simple, powerfully clear ways to maximize our clients’ financial outcomes today and drive down healthcare costs tomorrow.

The Vice President of Product Marketing will be responsible for defining and executing the product marketing strategy to drive the adoption and growth of our AI healthcare platform and products. This role will be pivotal in translating our innovative technology into compelling value propositions that resonate with our target audiences, thereby enhancing customer experience and driving revenue growth.

Key Responsibilities:

1. Develop Product Marketing Strategy:
   • Create and implement a comprehensive product marketing strategy that aligns with the company’s vision of becoming a technology-first organization, and aligns across teams (product, development, sales, client success).
   • Develop and operationalize a GTM process with clear positioning and messaging for each product and category.
   • Refine pricing and package to support upselling, cross-selling, and new sales
   • Build a scalable product marketing function to support high growth targets.
2. Customer Engagement and Advocacy:
   • Deep customer understanding and operationalize those insights (Voice of the Customer)
   • Develop customer personas and journey maps to identify key touchpoints and enhance customer engagement.
   • Establish customer advocacy programs to leverage testimonials, case studies, and references in marketing initiatives.
3. Market Research and Competitive Analysis:
   • Conduct market research to understand customer needs, industry trends, and competitive landscape.
   • Analyze market data to identify opportunities for product enhancements, new product development, and market entry strategies.
4. Cross-Functional Collaboration:
   • Work closely with product management, sales, and customer success teams to ensure alignment on product features, customer needs, and sales enablement tools.
   • Collaborate with engineering and design teams to provide customer insights that inform product development.
5. Sales Enablement:
   • Create compelling sales collateral, training materials, and product demonstrations to empower the sales team.
   • Lead workshops and training sessions to ensure the sales team is well-equipped to communicate product benefits and drive sales.
6. Performance Metrics and Reporting:
   • Define key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
   • Regularly report on product performance and market feedback to executive leadership, adjusting strategies as necessary.
7. Brand Development:
   • Enhance the company’s brand positioning in the healthcare AI

Requirements:<