Growth Marketing Director, Financial Services

Job Family:

Marketing Management

Travel Required:

Up to 10%

Clearance Required:

None

What You Will Do:

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans.

Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand. To preform your work, you will collaborate with teams and agency partners to codevelop and coordinate go-to-market programs aligned around key audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach.

This leader must have an understanding of and marketing experience in commercial finance, banking and capital markets, fintech, financial fraud and investigations, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy.

We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the financial services market globally, driven by a desire to drive growth and deliver impactful work, and a creative problem-solver with a strong business acumen who is a respected consultative marketer.

Your Key Responsibilities

In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. This leader embraces a growth-focused culture, works collaborative with segment and sales enablement leaders, and has a focus on driving demand and measurable impact through integrated marketing programs for the Financial Services sector across commercial and public sectors.

How You Will Make A Difference

Responsibilities:

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs while relying on a strong understanding of FS priority markets and peak accounts.

• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth

• Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets

• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel

• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows

• Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market

• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies

• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

• Collaborate with other service lines and sectors to build integrated campaigns as needed

• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership

• Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution

• Measure, analyze and report on campaign performance to leadership

• Oversee one or more direct reports including project management and reporting

• Proactively engage appropriate FS sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more

• Manage the FS sector marketing budget