Executive-in-Residence (Fieldbook Studio)

FIELDBOOK, a studio operated by High Alpha Innovation, is dedicated to creating and accelerating advantaged retail value chain startups. We are seeking a dynamic and experienced Executive-in-Residence to lead an early-stage growth company in Bentonville, Arkansas.

Our newest concept is Coaxial. With this new startup, we’re accelerating a major shift in retail led by YouTube Creators, who’ve redefined consumer engagement over the past decade. With over $24B flowing annually into influencer marketing—and growing fast—we see an enormous opportunity to unlock the next wave of growth by equipping Creators to launch products directly in partnership with retail giants in Northwest Arkansas. This platform will unite Content Creators with similar audiences to amplify their reach, increase ad revenue, leverage shared resources, and launch relevant consumer products. This platform will help creators diversify their revenue streams and build long-term wealth beyond their YouTube channels.

As the EIR and potential NewCo Cofounder, you will be responsible for building an engaged, high-performing team, prioritizing the team’s early-stage focus, defining a scalable growth strategy, and setting the company's vision for the future. You will work to build conviction with the market, investors, and early customers as you bring the product to market. You will also set the go-to-market strategy and get the MVP into the hands of early customers. This is a unique opportunity to be a zero-to-one creator, builder, and innovator. Ideally, this role will transition to CEO (or alternative C-level title) and Cofounder after launch and incorporation.

A preferred candidate will have a strong leadership background in influencer, CPG, or brand marketing business models, and experience scaling a high-performing team between $3 million to $25 million and beyond. The candidate can express a deep understanding and network of CPG brands and content creators as well as a strong understanding of the behind-the-scenes operations of content creation, including ad revenue, video editing, brand deals, channel management, and community management. 

If you are a visionary entrepreneur passionate about revolutionizing the content creation and CPG space, we invite you to apply to join us on this exciting journey at Fieldbook Studio. The selected candidate gets to build this business in Northwest Arkansas with Fieldbook Studio’s innovative team and support model. Together, we will revolutionize the way creators streamline video operations, grow brand deals, and ultimately launch products that align with their audiences. 

What You'll Do/Responsibilities:

• As the Executive in Residence (EIR) for our newest venture, focused on building unique capabilities to streamline video operations, grow brand deals, and ultimately launch products that align with creator’s audiences, you will lead the strategic vision and execution of building a disruptive solution. Reporting directly to the Fieldbook Studio executive leadership team, you will be responsible for:
• Market Opportunity Analysis: Continue in-depth market research and analysis to refine the pain points, trends, and opportunities within the content creation and brand space, specifically targeting content creators and related personas.
• Product Vision and Execution: Develop a comprehensive product vision for Coaxial, aligned with market demands and customer needs. Define the roadmap, prioritize business planning, and partner with our Core Creators to deliver a valuable market solution.
• Customer Validation: Engage with potential customers and stakeholders to validate product-market fit and gather insights for business iteration and enhancement. Build strong relationships with key stakeholders to drive adoption and advocacy.
• Team Building and Leadership: Recruit, onboard, and lead a high-performing cross-functional team comprising brand partnership leaders, video and creative managers, designers, and marketers. Foster a culture of innovation, collaboration, and excellence within the team.
• Go-to-Market Strategy: Define and execute a comprehensive go-to-market strategy, encompassing sales, marketing, and partnership initiatives. Drive demand generation efforts and establish strategic partnerships to accelerate market penetration and revenue growth.
• Serve as a leader to shape corporate strategy and company vision while building conviction in the market, with investors, and customers
• Drive growth, profitability, and company value while implementing scalable and efficient strategies to ensure consistent results and exponential growth
• Align resources to achieve key business goals and milestones 
• Own the operational budget and manage burn rate and runway
• Report updates to all stakeholders regarding progress on strategic go