Director, Restaurant Marketing

Momofuku

Momofuku was founded by chef David Chang in 2004 with the opening of Momofuku Noodle Bar in New York City. Credited with “the rise of contemporary Asian-American cuisine” by the New York Times and named the “most important restaurant in America” by Bon Appétit magazine, Momofuku has restaurants in the New York, Los Angeles, and Las Vegas as well as Momofuku Goods, a line of restaurant-grade products for home cooks.

The Director of Restaurant Marketing is responsible for developing and executing marketing strategies that drive traffic, grow off-premise revenue, and elevate the Momofuku brand across our restaurant portfolio. This role collaborates closely with operations, culinary, and design teams to implement impactful campaigns, particularly around new restaurant openings, menu launches, and enhancing guest experiences. The Director will manage a marketing coordinator and lead various initiatives, from digital campaigns to in-store storytelling.

Compensation Band: $120,000 - $140,000 annually

Why Momofuku?

At Momofuku, we value our team members and make it a priority to offer competitive compensation packages that encourage longevity with the company and long-term growth. We offer competitive pay and a comprehensive benefits package, including vision/dental/medical, 401k, paid time off, flexible spending account, employee assistance program, and dining discounts, plus more after required wait periods. We encourage our team members to grow and learn, and offer many opportunities for personal and career development. 

RESPONSIBILITIES

Driving Traffic & Revenue

• Develop and implement local marketing strategies to increase covers across all restaurant locations.
• Create and manage promotional campaigns tailored to market dynamics, peak periods, and new customer acquisition.
• Collaborate with operations and PR to drive demand for everyday dining and key seasonal or event-based moments.
• Lead go-to-market plans for new restaurant openings, including pre-launch buzz, grand opening strategies, and post-opening campaigns.

Brand Marketing

• Ensure consistent and compelling brand expression across all restaurants, including signage, menus, and in-store experiences.
• Work closely with the design team to develop physical and digital creative assets that embody the Momofuku brand in each space.
• Build community engagement efforts and local charitable partnerships to enhance brand presence and relevance.
• Manage planning and execution of seasonal events, holidays, and special occasions at the restaurant level.
• Support HR and operations in developing internal campaigns that reflect brand values and foster team pride.

Digital Initiatives

• Lead strategies for delivery and off-premise growth through partners like DoorDash and Goldbelly, ensuring strong visibility and performance on each platform.
• Oversee content planning, social calendar, and content production across restaurant accounts, guiding and managing a marketing coordinator.
• Maintain and optimize restaurant website content, local listings, and review platforms.
• Manage the email marketing calendar for restaurants, aligning with key business initiatives.
• Stay ahead of digital marketing trends and continually refine our approach across social, email, and paid platforms.

Budget Management

• Develop and manage the restaurant marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor expenditures and adjust strategies to stay within budgetary constraints while achieving marketing objectives.

REQUIRED QUALIFICATIONS

• BA degree in marketing or equivalent experience
• 5+ years of restaurant or hospitality marketing experience
• Familiarity with third-party delivery dashboards and marketing programs. 
• 2+ years in a team management role
• Proven success in driving covers and growing delivery or off-premise channels
• Strong creative sensibility and comfort collaborating with designers
• Highly organized with excellent cross-functional communication skills
• Familiarity with social content production, email marketing, and digital campaign tools

PREFERRED QUALIFICATIONS 

• Strong understanding of Momofuku, its concepts and history  
• 5+ years in a multi-unit restaurant group
• Experience launching new restaurant locations
• Proficiency in tools like Figma, Adobe Suite, and email platforms (Klaviyo, Mailchimp, etc.)

Physical Demands

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