Marketing Communications Manager, The Fuqua School of Business

Duke University:

 

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

 

 

MARKETING COMMUNICATIONS MANAGER

 

Overview

 

Duke University’s Fuqua School of Business is a top-ranked graduate business school within an extensive multi-disciplinary university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops leaders who thrive on differences in people and experience, have the ability to bring out strength in others, can move teams toward a common purpose, and who inspire organizations to win in the right way.  We measure our graduates’ success by their impact on workplaces and the world around them, their relationships, and their reputations. Our community is made of high-achieving students and faculty from around the world who share those values.

 

The Marketing Communications Manager creates and develops assets for Fuqua’s Brand Marketing Team that introduce prospective students to our programs, our students, our faculty, campus life, residencies, and other significant business school events.

 

Reporting into the Director of Brand Marketing, the Marketing Communications Manager (level 12) is a member of an energetic team that includes experts in branding, brand strategy, brand imagery, marketing campaigns, content development, project management, and budgeting. The Brand Marketing Team is a key function within the school's Global Marketing department, which includes colleagues focused on digital strategy, media and public relations, and market intelligence. We are passionate about the work we do and our team as a whole.

 

This is a position for a talented individual who is able to reflect the brand positioning and tone within written content and imagery that can often be complex in nature, and where accuracy of information is of the utmost importance. The right candidate will also have superior project management skills in order to coordinate with other departments in the school, with external vendors, and with students and faculty to complete their objectives within a given timeframe while staying on budget. Deliverables will include new and updated campaign assets, website content, student profiles, online reports and brochures, and printed recruiting collateral, among others.

 

Major Responsibilities 

 

• Write and/or edit compelling marketing content for campaigns, websites, brochures, reports, case studies, recruiting collateral, and other marketing needs.
• Project management of key deliverables, including:
  • Admissions collateral: Create/update annual recruiting collateral pieces to meet Admissions team recruiting cycles
  • Student profiles: Solicit nominations for students to profile for website; select a compelling roster, obtain student profile input, organize photography, and write profiles
  • Others as needed: employment reports, graduation materials, event materials
• Maintain an up-to-date website including content, event calendar, links and imagery, refreshing these regularly to keep website appearance fresh
• Collaborate with the Brand Marketing team to generate ideas for and produce admitted student “swag” that meets trademark and licensing requirements, maintains or reduces budget, and is a compelling gift to an undecided student
• Produce and maintain helpful guidance materials for partners across the school, such as an updated messaging toolkit and documentation of marketing processes. Maintain a useful marketing wiki site, ensuring upda