Group Director Content Strategy (Digital)

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

WHAT YOU’LL DO

VML is seeking a Group Director, Content Strategy to lead a multi-million-dollar digital experience team for a B2C client. In this role, you’ll lead a team to develop data-driven, user-friendly content strategies that connect with target audiences in meaningful ways. You will tackle advising on and bring personalization initiatives to life to both retain and conquest customers. Additionally, the Group Director will be responsible for leading the digital experience through a migration into a new design system. 

You must be a forward-thinking team player, who is well-versed in digital content, AI automation, personalization, and of course, storytelling. This is an executive-facing role on a fast-moving project. 

KEY RESPONSIBILITIES

Content Strategy

• Develop CX-focused strategy that aligns with audience journeys and critical business objectives. 
• Lead content audits to identify gaps and opportunities for optimization, ensuring strategic consistency across digital touchpoints. 
• Approve and give feedback on key client deliverables while mentoring team members to solve complex challenges independently. 
• Stay current with industry trends, including automation and AI advancements, to drive innovative client solutions. 

Client Leadership

• Own strategic deliverables and client relationships, ensuring alignment with business goals while bringing forward-thinking ideas and strategic POVs to the table to challenge and push the work beyond their expectations. 
• Lead planning workshops and proactively identify growth opportunities for the team and account. 
• Facilitate client workshops to define content priorities, KPIs, and strategic roadmaps. 
• Serve as a trusted thought leader and point of contact for senior client stakeholders. 

Department Leadership

• Supervise and mentor up to five direct reports, and up to 7 additional junior team members on the account, guiding their career development and professional growth. 
• Practice emotional maturity and empathy as a trusted confidant for our team members. 
• Conduct regular 1-on-1 meetings, offering feedback and strategic guidance to enhance team performance. 
• Advocate for team promotions and merit increases while fostering a positive and inclusive team culture. 
• Lead project staffing and resource planning, ensuring optimal team allocation and strategic utilization. 
• Share strategic POVs with the greater North American content strategy team to help mature and grow our practice inward and use industry expertise to help develop team capabilities to grow the practice and offerings outward.
• Spearhead department initiatives as to recruit, nurture and retain talent, e.g. training programs, onboarding docs, pipelines, etc. 

Business Development

• Lead new business pitches and strategic RFP/RFI responses as a content strategy expert. 
• Shape pitch narratives with data-driven insights, positioning VML as an industry leader in CX innovation. 
• Research client industries and emerging trends to inform strategic recommendations and creative solutions. 
• Develop case studies and thought leadership, enhancing VML’s reputation in the digital content space. 
• Educates internal VML partners about the content strategy practice’s offerings and capabilities. 

WHAT YOU’LL NEED

Qualifications and Skills

• Experience: 10+ years of experience in digital content strategy, CX strategy, content design or related fields. 
• Leadership: Proven ability to lead teams, mentor talent and inspire a culture of creativity and strategic thinking. 
• Strategic vision: Strong strategic mindset with the ability to translate business objectives into actionable content strategies and plans. 
• Client engagement: Excellent client management skills, with a