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Senior Video Specialist
GroupMFinlandfull_timeVerifiedPosted 13 Mar 2025
About the role
🌟 Are you ready to lead the future of video strategy?🌟
Do you thrive in a dynamic, international environment where innovation meets impact? We are looking for a Senior Video Specialist to shape and execute cutting-edge video strategies in bought media for our clients. This is a senior-level role that goes beyond traditional planning and buying of TV advertising—it's about crafting holistic, multi-channel video strategies that deliver measurable results and meet client objectives.If you have a passion for strategy, a deep understanding of video media advertising (linear TV and online video), and the ability to turn client goals into actionable plans, we want to hear from you! What You’ll DoAs a Senior Video Specialist, you will:
Do you thrive in a dynamic, international environment where innovation meets impact? We are looking for a Senior Video Specialist to shape and execute cutting-edge video strategies in bought media for our clients. This is a senior-level role that goes beyond traditional planning and buying of TV advertising—it's about crafting holistic, multi-channel video strategies that deliver measurable results and meet client objectives.If you have a passion for strategy, a deep understanding of video media advertising (linear TV and online video), and the ability to turn client goals into actionable plans, we want to hear from you! What You’ll DoAs a Senior Video Specialist, you will:
- Lead Strategic Planning: Take ownership of client accounts by developing and executing total video strategies across multiple channels, including linear TV and online video.
- Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
- Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
- Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
- Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
- Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.
- Have preferably 5+ years of experience in media planning concerning video channels (linear TV and/or online video)
- Are familiar with video tools, planning & buying platforms and have experience working in digital media
- Possess strong strategic thinking and the ability to connect client objectives with actionable media strategies
- Understand cross-media planning principles and can evaluate the strengths and weaknesses of different video channels
- Have a solid grasp of measurement methodologies and can guide campaigns to deliver meaningful results
- Are a collaborative team player who enjoys working with diverse clients and partner agencies
- Are eager to learn about clients’ businesses to create long-term value and impactful strategies
- Have an analytical mindset with attention to detail and a drive to continuously improve
- Have experience working with AI and have dived into the possibilities of using it in marketing
- Are an independent problem solver and feel comfortable operating in multiple platforms in your daily work
- Have fluent oral and written Finnish and English language skills
- Access to world-class training, tools, data, and systems from WPP and GroupM
- A fantastic network of skilled, supportive, and friendly colleagues from around the globe
- A commitment to putting people first with high-quality leadership
- Benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits
- Extended occupational healthcare
- Holiday bonuses according to company policy.
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