Executive Director, Marketing

Location: Lexington,Massachusetts,United States

POSITION SUMMARY

BIZENGRI® is bi-specific antibody that is indicated for patients with non-small cell lung cancer (NSCLC) or pancreatic adenocarcinoma who harbor an NRG1 gene fusion. FDA granted accelerated approval to BIZENGRI in late 2024. Further development is ongoing and the next indication is expected to launch in 2026.

The BIZENGRI® Executive Director, Marketing, will drive commercial growth and market leadership of this precision medicine in its FDA approved indications and future indications. This role combines strategic vision with execution - driving brand strategy, uptake, and being a steward of the commercial culture. This position will partner closely with Sales, Market Access, Medical Affairs, Development, Supply Chain, Operations, and corporate leadership to build brand equity, deepen stakeholder engagement, and ensure sustainable revenue growth in a specialized therapeutic market. The Executive Director, Marketing, will serve as the senior marketer for the product.

PRIMARY RESPONSIBILITIES

Strategic Brand Leadership

• Chair the BIZENGRI Brand Team and serve as the Brand’s key spokesperson with senior leadership.
• Develop and own the comprehensive brand strategy, including positioning, messaging, competitive differentiation, and lifecycle planning.
• Drive launch optimization and market expansion strategies.
• Partner with others on the BIZENGRI® Brand Team to align brand goals with broader corporate and portfolio strategies.
• Anticipate and respond to market trends, competitor activity, and policy shifts in oncology and rare disease sectors.

Commercial Execution

• Lead execution of integrated marketing campaigns across channels.
• Collaborate with Sales and Market Access to ensure pull-through of messaging and access strategies in the field.
• Partner with Analytics and Operations to ensure performance dashboards to monitor brand health, prescriber engagement, and patient uptake are robust; regularly report on trends and ensure transparency across the organization.
• Ensure compliance with all promotional reviews and relevant regulatory standards.

Cross-Functional and External Engagement

• Regularly engage with customers through advisory boards, 1:1 meetings, and congresses.
• Partner with Medical Affairs and Development to translate clinical data into impactful scientific and commercial narratives.
• Build productive relationships with agency partners, analytics firms, and advocacy groups to amplify brand impact.

Business Management

• Manage the brand’s P&L, forecasts, and budget, ensuring alignment between investment and ROI.
• Identify and pursue strategic partnerships opportunities that enhance market reach.
• Drive continuous improvement frameworks to mature the organization’s marketing operations.

People Leadership

• Establishes Brand Team goals and objectives in alignment with corporate goals and priorities.  Identifies performance improvement targets and metrics. Ensures capabilities and capacity are in place to effectively deliver on all commitments and performance targets.  
• Sustains high performance culture that is strongly aligned and coordinated with other functional groups across the organization; ensures Partner engagement by creating a culture of inclusion, execution, and an environment within which they can excel and continuously improve.
• Works to recruit, hire, grow, and retain a diverse team of talent.
• Manages and develops the performance of direct report(s) by setting clear SMART goals, provides and seeks timely performance feedback, recognizes and rewards high achievers, and holds team members accountable for underperformance. Leads by example and promotes PTx’s core Values:  Learn, Prepare, Innovate, Collaborate, Lead to continually improve the culture at PTx.
• Meets consistently with all Direct Report(s) and as cross-functional team to ensure 2-way updates, conversations, and alignment on goals and priorities are clear and reinforced regularly.
• Pro-actively creates opportunities to develop their direct reports.

KNOWLEDGE, SKILLS, ABILITIES

Required:

• Deep expertise in oncology marketing and/or rare disease commercialization.
• Proven success guiding cross-functional teams and managing through ambiguity. Strong, collaborative relationship management and interpersonal skills required to quickly gain confidence of stakeholders and team members.
• Ability to champion patient-centric decision-making while achieving commercial objectives.