Regional Marketing Liaison - Great Lakes

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit us at Acadia.com and follow us on LinkedIn and X.

 

Seeking Talent Near: Indianapolis, IN; Cincinnati, OH; Detroit, MI; Ann Arbor, MI

Summary:

The Regional Marketing Liaison (RML) Rare Disease is a senior role within our dynamic US commercial team, offering you the chance to drive meaningful KOL engagement, uncover regional market opportunities, and be a key bridge between our regional teams and headquarters. 

In this role, you’ll take the lead on speaker development, provide engaging refresher training on disease states and products, and play a pivotal role in executing high-impact educational programs. You will craft strategic plans aimed at influential external stakeholders in your region, collaborating with field-based professionals (RBLs, ABMs, MSLs) and internal teams in Marketing, Sales, Market Access, and Medical Affairs.

You’ll report to the Director of Regional Marketing (Rare Disease) and become an integral part of our passionate and innovative US Rare Disease HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!

Primary Responsibilities:

Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.

• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.

Regional Marketing

• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners
  • Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
  • Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.

Peer to Peer Program Management

• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs
• Provides field-based training to speaker