Sr. Manager, Marketing Engineering

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

This role is the strategic and operational leader of FNBO's Marketing Engineering function — a team responsible for the data infrastructure, automation, file production, and criteria frameworks that power consumer marketing at scale. More than a manager, this individual serves as a critical connector of our marketing strategy to how our marketing data is connected, activated, and evolved to drive meaningful consumer experiences across FNBO's marketing operations.

At the center of this connection is the intersection of FNBO's enterprise data environment — anchored in Snowflake — and its external marketing execution ecosystem, powered in the digital space by the Zeta Marketing Platform (ZMP). This leader ensures that data flows intelligently between these environments, that the right data reaches the right systems at the right time, and that the marketing operations teams are empowered to act on it effectively. This person is always asking what else we can do to ensure the data in our marketing platform can drive personalized experiences through various channels — ensuring that their team is utilizing all the capabilities available on our marketing platform for existing customers.

This role also owns ensuring FNBO's acquisition data platform and relationship are continuously meeting the needs of the organization by consistently evaluating vendor strategy and capabilities — making it a critical driver of how FNBO sources and activates prospecting data for consumer and small business acquisition efforts.

The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making. Focusing on ensuring that their team is always providing the data strategy, criteria, and connection to support the marketing strategy team's efforts. This team lives in operations, but with a deep understanding of all of our data, they provide the recommendations, think beyond the questions asked, and finally ensure the data is available to drive business outcomes.

About This Role:

 

Strategic Vision & Data Leadership

• Define and own the forward-looking vision for how marketing data is structured, accessed, and activated across the Partnership Division — consistently pushing beyond what is asked to identify new opportunities for data to drive business outcomes
• Champion the use of Snowflake and Snowflake views as the foundational data layer for marketing operations, serving as the primary marketing voice in enterprise data architecture conversations alongside Data Engineering and IT
• Develop and maintain a strategic roadmap for how FNBO's data connects to and powers experiences within Zeta / ZMP — including ZMP audience builds and activation — with a continuous focus on unlocking new platform capabilities to drive personalized, multi-channel experiences for existing customers
• Continuously evaluate data platforms, ensuring long-term sustainability and leveraging AI and agents within both Zeta / ZMP and Snowflake as appropriate
• Drive the strategic vision to make data more accessible, ensuring that the team is leveraging AI as well as all functionality available to them within Zeta / ZMP to tell a data story for the strategists
• Proactively identify gaps between current data capabilities and marketing strategy needs — bringing recommendations forward before they are requested, and ensuring the team is always operating at the leading edge of what is possible

Acquisition Data Platform Ownership

• Own the end-to-end relationship with FNBO's acquisition data platform vendor, including contract management, performance accountability, and day-to-day partnership
• Continuously evaluate vendor strategy, capabilities, and market alternatives to ensure FNBO has access to the best available data for consumer and small business acquisition efforts
• Lead any vendor transition process end-to-end — including requirements definition, competitive evaluation, selection, and implementation oversight
• Ensure acquisition data quality, coverage, and compliance standards are met and continuously improved
• Serve as the internal subject matter expert on acquisition data capabilities and how