Director, Social Media

<p><strong><u>Job Overview:</u></strong></p> <p>The Director, Social Media at CG Life, is a client-facing leader with a passion for social storytelling and strategic engagement. This role guides the vision, strategy, and execution of social media programs for life science, biopharma, and healthcare clients. As a senior social strategist, the Director, Social Media is a trusted advisor to clients, helping them achieve measurable business results through channel-specific social strategies, influencer and paid programs, and integrated content campaigns.</p> <p>This individual excels at building strong client relationships, mentoring internal teams, and delivering work that is both creatively inspiring and strategically sound. They bring deep expertise in social media best practices, a strong understanding of the evolving digital landscape, and a collaborative mindset that drives cross-functional excellence.</p> <p>This role is hybrid and would work onsite 2-3 days a week in our New York office.&nbsp;</p> <p><strong>Key Responsibilities, including but not limited to:</strong></p> <p>Client Relationships</p> <ul> <li>Establish and maintain effective client relationships independently and communicate regularly to ensure satisfaction.</li> <li>Guide client decision-making with clarity and confidence, translating objectives into strategic recommendations.</li> <li>Act as a champion for the client within the agency, ensuring their POV is reflected across deliverables.</li> <li>Navigate challenging conversations with diplomacy and defend agency recommendations when necessary.</li> <li>Serve as a client advocate in meetings and a steward of program success and brand integrity.</li> <li>Identify challenges or unmet client needs and proactively present solutions.</li> <li>Collaborate with internal leaders to pitch new ideas and guide upsell opportunities.</li> <li>Regularly facilitate strategic conversations to deepen partnerships and grow accounts.</li> </ul> <p>Project Oversight</p> <ul> <li>Lead the planning, execution, and optimization of social media campaigns across paid and organic channels.</li> <li>Oversee content calendars, platform strategy, influencer activations, community management, and paid social media.</li> <li>Ensure timely and accurate delivery of campaign assets, insights, and reports.</li> <li>Manage campaign budgets and provide regular status updates to internal teams and clients.</li> <li>Lead project roadmap development and guide junior team members in execution.</li> <li>Track and report on budgets, timelines, and forecasts in collaboration with project management and finance.</li> <li>Provide leadership with monthly and qu