Public Health Marketing Strategist

Overview

The Public Health Marketing Strategist position is part of the Health Department's central Communication Office team within the Commissioner's Office, influencing marketing and design across all communication channels and overseeing the work of staff involved in marketing and design. The primary purpose of this role is to lead, advise and manage public health marketing, visual design and brand identity across the dozens of programs within the department. This ensures our efforts are strategically planned and executed to authentically listen to, engage and move Vermont residents and visitors to take action to protect or improve their health and that of their communities. Major job duties are marketing strategy and management, graphic design and brand management, and crisis and emergency risk communication.

 

Vision, Mission, Culture, Values and Goals - The Health Department's vision is that all people and communities in Vermont have equitable opportunities to achieve their highest level of health and well-being. Our mission is to promote the physical, mental, and social well-being of people in Vermont by advancing equity, protecting against disease and injury, and preparing for health emergencies. Our culture is one in which our success and our workplace culture are interdependent. Our culture is driven by a passion for the mission. We are committed to these values - Equity, Collaboration, Inclusion, Harmony, Data - and these goals:
• Foster an inclusive workforce that promotes employee well-being and satisfaction.
• Ensure the capacity to build, restore and sustain trusting relationships with communities and partners.
• Increase data accessibility, equitable data collection, and meaningful analysis.
• Increase capacity of the department to adapt and respond to the threat of climate change. 

 

Telework - The Health Department supports a hybrid work environment. Upon hire, employees work with their supervisor to create a schedule that aligns with the business needs of the unit. We believe a hybrid work environment promotes autonomy and allows for increased flexibility and greater work/life balance.

Who May Apply

This position, Public Health Marketing Strategist (Job Requisition #49802), is open to all State employees and external applicants.
If you would like more information about this position, please contact nancy.erickson@vermont.gov.
Resumes will not be accepted via e-mail.  You must apply online to be considered.
Please note that multiple positions in the same work location may be filled from this job posting.

 

AHS BACKGROUND CHECKS:  Candidates must pass any level of background investigation applicable to the position.  In accordance with AHS Policy 4.02, Hiring Standards, Vermont and/or national criminal record checks, as well as DMV and adult and child abuse registry checks, as appropriate to the position under recruitment, will be conducted on candidates, with the exception of those who are current classified state employees seeking transfer, promotion or demotion into an AHS classified position or are persons exercising re-employment (RIF) rights.

Environmental Factors

Duties are performed in office, field and remote settings. Some work outside of normal office hours may be required. Stress may be encountered due to tight deadlines, conflicting opinions, and the result of policy and public communication decisions, especially during public health events and emergencies. The incumbent must be skilled at conflict management and have the capacity to integrate various and conflicting viewpoints in public health messaging.

Minimum Qualifications

One (1) year experience as a Public Health Communication Officer, Public Health Marketing Director or a Division Information Director.

OR

Master’s degree in public health, journalism, communication, marketing, public relations or a closely related field AND one (1) year of experience in journalism, marketing, advertising, communication, public relations or a closely related field.

OR

Bachelor’s degree in public health, journalism, communication, marketing, public relations or a closely related field AND two (2) years of experience in journalism, marketing, advertising, communication, public relations or a closely related field.

OR

Bachelor’s degree AND three (3) years of experience in journalism, marketing, advertising, communication, public relations or a closely related field.

OR

Five (5) years of experience in journalism, marketing, advertising, communication, public relations or a closely related field.

Total Compensation

As a State employee you are offered a great career opportunity, but it's more than a paycheck. The State's total compensation package features an outstanding set of employee bene