Director, Category Management

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. 

The Role

The Director of Category Management at The Honest Company will drive category growth and lead strategic initiatives across multiple product lines, including personal care, baby, and household products. This role is responsible for building a deep understanding of market trends, shopper insights, and retailer-specific needs to influence and expand the category. The Director, Category Management will collaborate closely with cross-functional teams, including Sales, Marketing, and Product Development, to develop category plans that align with Honest’s mission and business objectives. This role will be reporting to the VP, Sales Planning & Operations. This role is open to being located in Los Angeles, CA or Minneapolis, MN. 

What You’ll Do

Strategic Leadership and Category Development

◦    Develop and implement a comprehensive category growth strategy based on market trends, consumer insights, and competitive analysis.

◦    Oversee category performance metrics, forecasting, and financial analysis to identify areas for growth and optimization.

◦    Partner with senior leadership to align category plans with Honest’s brand positioning, sustainable business practices, and revenue goals.

Retailer Partnership and Execution

◦    Cultivate and strengthen partnerships with key retail accounts, including major mass, drug, grocery, and e-commerce partners.

◦    Lead category reviews and joint business planning sessions to support retail strategies, maximizing shelf space, promotions, and visibility.

◦    Collaborate with the Sales team to tailor category strategies by retailer, optimizing assortment, placement, and pricing strategies.

Cross-Functional Collaboration and Team Development

◦    Manage and mentor a team of category managers and analysts, fostering a culture of innovation, strategic thinking, and performance excellence.

◦    Partner with Product Development, Marketing, and Operations to align on new product launches and promotional planning.

◦    Drive effective communication between the category team and other functional areas to support integrated go-to-market initiatives.

Insights and Data-Driven Decision Making

◦    Utilize consumer data, POS, and syndicated data (e.g., Nielsen, IRI) to build insights that inform category strategies and drive innovation.

◦    Drive data analytics efforts to optimize assortment, understand shopper behaviors, and monitor competitive activity.

◦    Stay abreast of industry trends and consumer preferences to anticipate category shifts and growth oppo