Principal Advanced Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:  Dallas, TX or Bothell, WA

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About AT&T

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

Overall Purpose: Review website behavior patterns using metric tools to analyze and optimize business results and user experience.

Key Responsibilities:

• eCommerce Sales Data Analysis and Reporting: 
  • Lead comprehensive web analytics efforts to track and analyze ecommerce website performance, user behavior, and conversion metrics.
  • Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
  • Proficient in utilizing tools like Adobe Analytics, Tableau, Power BI, Google Analytics and other relevant platforms to collect, interpret, and visualize data.
  • Identify traffic patterns and sales trends through the sales flow and report insights key stakeholders.
•  Data Extraction and Statistical Analysis : 
  • Utilize Snowflake and SQL to extract, manipulate, and analyze complex datasets, transforming raw data into actionable insights that effectively tell a compelling business story.
  • Develop and optimize SQL queries to retrieve accurate data efficiently from large-scale cloud data warehouses.
  • Apply mathematical techniques and statistical methods, such as descriptive statistics, inferential statistics, hypothesis testing, regression, and probability models, to analyze data sets.
• Strategy Development: 
  • Collaborate with cross-functional teams to align analytics with business goals, enhance website performance, and deliver tailored data for insightful reporting.
  • Act as trusted consultant to provide data driven insights for the purposes of developing and implementing strategies.
  • Identify and define key performance indicators (KPIs) and benchmarks for digital funnel success.
• Cross-functional Leadership and Presentation: 
  • Act as the primary point of contact for all web analytics-related inquiries and projects within different workstreams, as well as ad-hoc requests.
  • Present findings and recommendations to leadership and other key business stakeholders.
  • Provide actionable insights to inform marketing strategies, content development, and product improvements.
  • Analyze business cases to assess new initiative benefits, lift, and risks.
• Technical Implementation: 
  • Provide requirements to ETL and data architecture teams to ensure correct datasets exist in Snowflake.
  • Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
  • Implement and manage tracking codes, pixels, and other analytics tools.

Qualifications:

• Education Preferred: 
  • Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
• Experience: 
  • Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
  • Proven experience with web analytics tools such as Adobe Analytics, Tableau, Power BI, and other relevant platforms.
  • Cloud computing experience with Snowflake required
  • Strong SQL experience required
  • Strong understanding of SEO, SEM, and digital marketing principles.
• Skills: 
  • Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
  • Excellent analytical and problem-solving skills with keen attention to detail.
  • Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
  • Experience with A/B testing and con