Associate Manager Marketing - Product Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

*Multiple openings* 

We’re hiring multiple Associate Managers of Global Product Marketing across our Vehicles, Dolls, & Action Figures categories.  This person will help deliver best-in-class global brand and marketing strategies that will create maximum value for these important franchises. Working alongside the Manager, Global Product Marketing and working closely with colleagues across the company, this person will primarily focus on product development, business strategy, and marketing asset creation. 

What Your Impact Will Be: 

• Work in collaboration with the Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
• Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
• Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
• Communicate regularly with regional teams and lines of business to ensure needs are being met.
• Present regularly with confidence in front of large groups to drive brand strategy and products.
• Monitor key trends, brands and competitors’ performance in all markets.
• Lead global business reporting and analysis.
• Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.

Qualifications

What We’re Looking For: 

• 2+ years relevant work experience with MBA or 5+ years without MBA
• MBA preferred but not necessary with the right experience
• Experience with company/product/marketing that is rooted in consumer trends
• Innovative thinker- can think outside the box
• Passionate about making a difference and cares about the global impact of their work
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups and a senior level audience
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $110k and $125k 
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the