Senior Marketing Operations Manager

At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud,  built on multi-patented technology, enables more than 400 global brands, including Alaska Airlines, Wyndham Hotels & Resorts, and DICK’S Sporting Goods, to turn customer data into a competitive advantage.

We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work — from powering advanced identity resolution and predictive analytics to streamlining internal workflows and decision-making. It’s not just a capability; it’s part of our DNA.

Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies.

With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk.

The Role

As our Senior Marketing Operations Manager, you’ll own the strategy and execution of our marketing infrastructure. You’ll lead the charge in evolving our marketing stack—blending traditional automation with AI to build a scalable foundation—ensuring that every system and workflow is built to support our growth as we scale.

The role will own KPI reporting and full funnel conversion metrics and will report to the Sr Director, GTM Operations. 

Interesting Problems

AI-Driven Campaign Execution & Infrastructure

• Tactical Execution: Architect and own the end-to-end campaign engine, leveraging best-in-class tools to drive high-velocity execution, rigorous A/B testing, and top-of-funnel growth
• Autonomous Workflows: Design and deploy AI-driven agents to automate the "operational tax"—orchestrating seamless audience segmentation, intelligent list management, and real-time data synchronization.
• Dynamic Personalization: Spearhead the use of GenAI to bridge the gap between data and delivery, creating a highly personalized customer journey that drives measurable top-of-funnel health.

Intelligence & Attribution

• Reporting: Build the infrastructure for tracking pipeline influence and opportunity attribution, turning raw data into actionable insights for GTM leadership.
• Lead Lifecycle: Design a scalable lead lifecycle management system that utilizes AI to monitor conversion health and predict funnel performance in real-time.
• Advanced Scoring: Establish a best-in-class scoring engine that bridges the gap between marketing engagement and sales readiness, ensuring the team is always focused on the most promising prospects.

Strategic Operations & Alignment

• Lead Handoff: Own the end-to-end strategy and process for lead orchestration—leveraging tools like LeanData and AI-driven 'Form Concierges' to ensure instant, context-aware handoffs and high-velocity alignment between marketing and sales.
• Cross-Functional Partnership: Orchestrate the AI and automation roadmap in lockstep with Sales and Marketing leadership to ensure our tech stack directly accelerates core business objectives.
• Data Governance: Implement a robust data governance framework that secures privacy compliance and enforces the high-fidelity data standards necessary for sophisticated AI modeling.
• Operational Excellence: Institutionalize governance standards for marketing automation and AI, ensuring the "marketing factory" operates with high precision and meets rigorous internal SLAs.

About You

• 8+ yrs of Marketing, Operations, or Campaign Management in high growth environments
• 2+ years admin experience with Marketo & Salesforce
• Advanced technical stack proficiency across attribution (Marketo, Bizible), ABM (Common Room), routing (LeanData), enrichment (Cognism), database architecture (Databricks, Snowflake) and ETL processes 
• Deep understanding of the Marketo-SFDC sync, including field mapping, sync errors, and how scoring/lifecycle field values flow into Salesforce
• Data-driven strategist with a proven track record of translating complex cam