Insights and Optimizations Sr. Associate

Location Designation: Hybrid 

 

 

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

 

Insights and Optimizations Sr. Associate

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

Role Summary

The Marketing Effectiveness - Insights and Optimizations team is responsible for insights generation; A/B testing; and measurement of all Marketing initiatives, including NYL.com, sponsorships, brand, content, Field Marketing, and lead generation.

As a Sr. Associate on our team, you’ll be supporting reporting, conducting analyses, and generating insights for Marketing’s lead programs and sponsorships – as well as creating dashboards in relation to these programs on Adobe Analytics. The right candidate will be eager to dive into a variety of data sources, ranging from internal business data, media performance and web analytics. This role will work collaboratively across the marketing organization, serving as a partner to stakeholders, and be self-motivated to deliver insights in a digestible format that helps stakeholders drive results against a set of strategic objectives.

 

Key Responsibilities

• Own reporting and insights generation for targeted marketing lead generation programs; this will include KPI tracking, monthly reporting, and content measurement as it pertains to these programs
• Build advanced reports, Adobe Analytics dashboards and visualizations that explain and track performance against KPIs
• Provide strategic analysis of marketing campaign and lead funnel activities to inform media investment decisions, content selection and lead distribution
• Proactively identify trends and variances to program performance plan, and present findings to stakeholders
• Partner with stakeholders for ad-hoc requests, and serve as a resource for performance-related questions
• Support with providing/receiving data to/from media, creative and experiential agencies

 

Skills & Competencies

• Understanding of digital marketing, paid media and web analytics
• Strong written and verbal skills to present and explain insights

• Ability to interpret and synthesize data into a compelling strategic recommendation or narrative; and combine technical skills, business acumen and creative curiosity
• Collaborative and able to work cross-functionally across varying levels of the organization

 

Experience

• Bachelor’s Degree, preferably in a business or Marketing function; Statistics knowledge a plus
• 3+ years of relevant experience in a marketing analytics role

• Proficiency in PowerPoint and MS Excel
• Experience with data visualization tools, Tableau preferred
• Experience with Web Analytics tools, Adobe Analytics preferred

 

#LI-SV1

#LI-HYBRID 

 

 

Salary range: $85,000 - $125,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

 

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

 

 

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroo