Senior Product Manager, TikTok Shop Ads - San Jose

The TikTok Shop Ads Product team builds solutions that help merchants grow their businesses on TikTok by optimizing ad experiences throughout the shopping funnel. These tailored tools enable merchants, brands, and creators to showcase and sell products directly through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab in the TikTok app). TikTok Shop is currently available in Southeast Asia, the United Kingdom, and the United States.



We are seeking an experienced Senior Product Manager to join the team and lead the development and scaling of TikTok Shop ad products. The ideal candidate will have strong product intuition, design expertise, and a proven track record in building digital advertising products and solutions.



Responsibilities:

- Design ad products that integrate into TikTok’s native user experience, enhancing the consumer shopping journey.

- Define and execute a product strategy and roadmap for TikTok Shop ads, managing the entire product lifecycle from concept to post-launch optimization.

- Collaborate with cross-functional teams across engineering, marketing, operations, and demand generation for successful development and implementation.

- Analyze business challenges, identify U.S. market-specific client needs and pain points, and implement strategies for TikTok Shop ad solutions to drive performance.

- Assess product performance and customer feedback to optimize ad solutions and deliver maximum value for merchants and brands.