Growth Marketing Manager

Company Overview:Age of Learning® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.
SummaryThe Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award winning products. We are looking for an experienced and talented Growth Marketing Manager. This role will require the right candidate to manage campaigns across several channels, including, but not limited to, Meta, Google and Bing Search and Apple Search Ads. Additionally, the right candidate will have experience in launching and scaling campaigns on mobile and web performance ad networks An ideal candidate will be able to leverage their prior experience in order to promote Age of Learning’s products while also maintaining a healthy curiosity to learn more. Working well with the other members of the Growth team is a must.

Responsibilities:

• Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets.
• Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
• Design processes for launching new products in the mobile app space.
• Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
• Research industry trends and follow educational news.
• Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
• Troubleshoot complex technical and software issues as quickly and effectively as possible.
• Provide market research and insights on the target consumers and their behavior.
• Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.
• Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives.

Minimum Qualifications

• 2+ Years of experience in a Growth Marketing / User Acquisition role
• Knowledge of the UA landscape and industry with a specific focus on performance campaigns
• Understanding of marketing analytics and KPI triggers to manage and scale campaigns
• Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the  team and across departments
• Comfortable in managing campaigns with large budgets
• Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns.
• Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
• Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.

Preferred Qualifications:

• Experience developing games or working with free to play apps and/or subscription models.
• Experience working with data visualization tools and/or SQL.

Total Compensation:The estimated salary range for a new hire in this position is $100,000 USD to $115,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.
Age of Learning currently provides: • 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums • A 401(k) program with employer match • 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year • Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
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