Sales & Enrollment Leader - Goldfish Swim School, Nicholasville Rd.

Benefits:

• Bonus based on performance
• Competitive salary

Goldfish Swim School: Sales & Enrollment Leader

Drive Enrollment Growth and Lead Our Golden Sales Experience!

A Message from Our Team

You feel it the moment you walk in. There's more than vibrant colors, a tropical theme, and happy children. There's something truly GOLDEN.

We are seeking a highly motivated and results-driven individual to focus exclusively on growing our business by mastering our sales funnel. This role is pure sales—you will be driving new member enrollments, maximizing lead conversion, reengaging customers who have dropped and driving key retention campaigns across two Goldfish Swim School locations in Kentucky. You will also coach our Front Desk team on how to convert walk-ins into customers.

This position focuses on top-of-funnel growth—inbound and outbound calls, texts, emails, and walk-ins (coaching the Front Desk team)—as well as seasonal re-engagement campaigns, referral programs, and community event follow-ups. The ideal candidate is part closer, part motivator, part coach, —someone who thrives on goals, accountability, and results.

 

Position Details

Reports to: | Owner (Directly)
Temp to Full Time Position: This is a 90 day Temp Position w/the goal of permanent employment. 
Compensation: |  Competitive Hourly Pay ($24 – $27 per hour) Significant Performance Bonus
Health Care Benefits: | Yes (upon permanent employment)
Location: | In-office at our swim school in Louisville
Remote Position: | Not remote.
Hours: |  Flexible between 9AM – 6PM Monday through Friday. Hours may vary based on sales call data. Some weekend training of staff required.  
Travel Requirement: | None. 


Position Summary

The Sales & Enrollment Leader is the engine of enrollment growth for two Kentucky locations. This is a sales-first leadership role responsible for owning the entire customer acquisition and retention lifecycle—from initial lead engagement through membership conversion and re-engagement campaigns.

This role requires a dedicated focus on top-of-funnel management, conversion rate optimization (CRO), and delivering the highest standard of sales communication and training to the Front Desk team. Success is measured strictly by growth in membership enrollment and successful execution of seasonal re-engagement programs.


Key Responsibilities

I. Sales Funnel Management & Conversion (The Primary Focus)

• Inbound/Outbound Sales: Executes the response to all inbound sales inquiries (calls, texts, emails, walk-ins [train Front Desk team]) and personally executes outbound sales efforts to contact and convert leads. Job requires substantial time on the phone. 
• Lead Engagement: Systematically follows up on all new leads, older leads that have not yet engaged, and monitors the sales pipeline to ensure high conversion rates.
• Top-of-Funnel Mastery: Develops and implements strategies to move prospective customers efficiently through the decision process into enrollment.
• Sales Training: Leads all sales training for the Front Desk team, coaching them on effective phone etiquette, overcoming objections, closing techniques, and turning walk-ins into members.
• Enrollment & Scheduling: Enrolls customers within iClassPro environment. Training provided.

II. Retention & Re-engagement Campaigns

• Seasonal Campaigns: While marketing is not a direct responsibility, you will be part of the conversation on the set up of local events and responsible for the tracking of results in order to drive which events we go to each year and the effectiveness. You will be responsible for executing targeted re-engagement campaigns to bring back former customers who dropped seasonally, such as during the summer (due to heat/vacation) or during back-to-school chaos.
• Referral Programs: We have a program in place and employees execute, but you will be responsible for ensuring the execution is consistent and results monitored. This role will drive the execution and tracking of member referral programs to leverage word-of-mouth growth.
• Retention Support: Tracks withdrawal data and partner with Front Desk team to proactively contact at-risk members to improve overall retention metrics.

III. Local Marketing & Event Execut