Growth Marketing Manager / Senior Growth Marketing Manager

We are looking for a highly analytical, creative, and motivated Growth Marketing Manager / Senior Growth Marketing Manager to support and scale our acquisition, retention, and performance marketing programs. In this role, you’ll execute day-to-day channel management, partner with Brand Marketing to support go-to-market efforts, and contribute to testing and optimization strategies that drive efficient, profitable growth. You’ll work closely with cross-functional teams and external partners, gaining exposure to full-funnel strategy while owning key initiatives that directly impact revenue.

 

What You’ll Do

Growth Strategy & Cross-Functional Support

• Support the Senior Director of Growth Marketing in developing and executing growth strategies across acquisition, retention, and lifecycle channels.
• Help manage forecasting, budget pacing, and KPI tracking to ensure alignment with business goals.
• Partner closely with the Director of Brand Marketing to develop and execute end-to-end go-to-market strategies that drive brand awareness, product adoption, and seasonal campaign success.
• Assist in evaluating new channels, tools, and tactics to support scalable growth.

Performance Marketing

• Execute and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms.
• Monitor daily performance metrics (CAC, ROAS, LTV, AOV, CPA) and provide data-driven recommendations to improve efficiency.
• Support the development of testing roadmaps across creative, audiences, bidding strategies, and landing page experiences.
• Partner with agency teams on campaign setup, QA, reporting, and ongoing optimization.

Lifecycle, CRM & Retention

• Support email, SMS, and lifecycle marketing programs by helping build customer journeys, refine segmentation strategies, and improve channel performance.
• Collaborate with CRM and brand team on automated journeys and personalized experiences.
• Ensure cohesive messaging between paid and owned channels.

Analytics, Reporting & Insights

• Maintain dashboards and own weekly/monthly reporting using Triple Whale and platform analytics.
• Identify trends and opportunities across channels; translate data into actionable insights.
• Assist with forecasting, budget pacing, and performance summaries.

Creative Collaboration & Channel Enablement

• Partner with Brand Marketing team to brief assets for paid and lifecycle channels.
• Help manage the production, trafficking, and performance evaluation of creative assets, ensuring channel-specific best practices.
• Collaborate closely with eCommerce to support landing page creation, onsite testing, and conversion-focused optimizations.
• Ensure all internal and external partners stay aligned on key initiatives and timelines.

Innovation & Continuous Learning

• Stay informed on platform updates, emerging marketing channels, industry trends, privacy changes, and competitor activity.
• Champion a test-and-learn mindset across the growth and lifecycle teams.
• Bring new ideas, best practices, and opportunities forward to help advance the growth function.

 

Who You Are

• 4+ years of growth, performance, or digital marketing experience, ideally within a consumer brand or fast-paced DTC environment.
• Hands-on experience managing paid media channels (Meta, Google, TikTok, Programmatic), Email/SMS platforms  (Klaviyo) and affiliate (TripleWhale)
• Strong analytical capabilities, proficiency in Excel/Sheets, expertise in Google Analytics and Shopify analytics,’ experience with BI tools, such as Domo, is a plus.
• Comfortable interpreting data, spotting trends, and turning insights into actionable recommendations.
• Excellent communicator with the ability to collaborate cross-functionally and present insights clearly.
• Highly organized, detail-oriented, and skilled at managing multiple projects simultaneously.
• Curious, resourceful, and excited about testing and continuous improvement.

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $85-110k+

Hill House Home is a digital-first lifestyle brand that brings beauty and joy to every day rituals. Since launching with bedding in 2016, Hill House Home has extended its collections to offer bath, baby, accessories and apparel, including their widely beloved Nap Dress®. With its design-centric approach, Hill House Home offer