Consumer Insights Senior Analyst

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Who we’re looking for

Toyota’s Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the Toyota Car Team, to support the consumer research needs of the Toyota brand and portfolio of current and future vehicles.

The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Syndicated Studies, Surveys, Marketing and Product Clinics, Optimization Testing, and In-Market Tracking. 

A large and growing focus for this team is to influence the TMNA electrification strategy by injecting the voice of the customer into business decisions with respect to vehicle preferences, ownership expectations and communications strategies targeting upcoming vehicles with electrified powertrains (BEV, HEV, PHEV and FCEV vehicles).

Reporting to the Consumer Insights Toyota Car Team Manager, the person in this role will support the department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers and executives.

What you’ll be doing

• Consult with client groups to provide advice on all aspects of the research process, translating business objectives into research questions.

• Manage a variety of quantitative and qualitative research projects while working with our business partners.

• Select, design, and implement a variety of research methodologies to address relevant research questions.

• Work with TMNA agency partners and their strategy and insights teams.

• Analyze data to generate relevant and actionable consumer insights.

• Effectively communicate insights to a variety of audiences, from working-level teams to senior executives.

• Pro-actively monitor and recommend new and innovative ideas/approaches to address changing research needs and priorities.

• Manage assigned project financial and operational resources, including managing the purchasing and internal finance processes for assigned projects.

What you bring

• Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology or a closely related discipline.

• Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on agreed set of business questions and research objectives.

• Ability to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audience.

• Strong relationship building and influencing skills to effectively work with cross-functional project teams.

• Display expertise with a variety of research methods such as segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics and various analytic techniques (e.g. chi square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to internal clients.

Added bonus if you have

• An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field.

• Deep understanding of the automotive industry.

• Analytical Platform experience such as R, SPSS, Tableau SAS, or mTAB.

• Understa