Sr. Growth Marketing Manager (Contractor)

Who We Are

Jasper Health is a digital coaching and navigation experience that improves the lives of individuals affected by cancer and their caregivers. Our team of healthcare, technology, and consumer industry experts are dedicated to making cancer care a more human experience. Jasper Health raised $25M in Series A funding led by General Catalyst. The round, which was joined by new and existing investors Human Capital, W Health Ventures, Redesign Health, and 7wireVentures, brings Jasper Health's total funding to approximately $31 million. 

Jasper Health has a passionate team of world-class leaders in digital health, oncology, customer-centered design, and data science. We are rapidly adding talent to our team - come join us!

We are seeking a fractional contractor Sr. Growth Marketing Manager. For this contract you will play a pivotal role in driving direct-to-consumer growth on Jasper’s Cancer Companion platform. The ideal candidate will have 5-7 years of proven experience in developing and executing successful direct-to-consumer growth strategies, with a strong focus on Meta and Google Ads.

Role and Responsibilities

Campaign Strategy and Execution:

• Develop and implement comprehensive growth strategies to acquire and retain users through paid digital channels, including but not limited to  Meta and Google Ads.
• Create and optimize targeted campaigns to drive user enrollment and conversion.
• Ability to fine tune all facets of a paid media campaign to optimize CAC 
• Understanding of what messaging and campaign tactics convert the senior demographic with a background in leadgen selling DTC senior products a plus (PERS, Medicare, DME).

Data Analysis and Optimization:

• Utilize data-driven insights to optimize campaigns, improve ROI, and identify areas for growth.
• Measure, track and optimize key KPIs such as cost per metrics (CPL, CAC etc.)
• Conduct rigorous A/B testing and analyze performance metrics to enhance campaign effectiveness.

Audience Targeting and Segmentation:

• Identify and define target audiences to ensure precision targeting for campaigns.
• Implement segmentation strategies to tailor marketing messages for maximum impact.

Budget Management:

• Manage advertising budgets effectively, ensuring optimal allocation for maximum ROI and CAC.
• Monitor and report on budget utilization and recommend adjustments as needed.

Collaboration:

• Work closely with cross-functional teams, including product, design, and analytics, to align marketing strategies with overall business objectives.
• Partner with cross functional teams to define and execute full funnel conversion strategy.
• Collaborate with creative and content teams to develop compelling ad creatives.

Stay Updated on Industry Trends:

• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.
• Implement new and innovative strategies to stay ahead of the competition.

Knowledge, Skills, and Abilities Required

• 5-7 years of experience in direct-to-consumer digital marketing with a focus on Meta and Google Ads.
• Proven track record of driving direct-to-consumer growth and achieving performance targets.
• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Experience with analytics tools like Google Analytics, Amplitude and other A/B Testing Tools
• Experience in the healthcare or digital health industry is a plus. (chronic condition management or oncology)

Contract Terms

• Duration:3-4 months, with potential of turning into FTE if stellar performance and growth milestones are met
• Location: Remote

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