Retention Marketing Contractor

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Retention Marketing Contractor

REPORTS TO: Customer Engagement Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

 

Birdy Grey is seeking a results-driven Retention Marketing Contractor to oversee the planning, execution, and optimization triggered marketing flows and blast campaigns for our new suits category. This role will ensure the successful go-live and ongoing support, integrating key lifecycle communications and campaigns across multiple customer journeys. The ideal candidate will collaborate cross-functionally to achieve business goals, drive customer engagement, and optimize performance metrics.

SCOPE OF RESPONSIBILITIES

• Develop and implement lifecycle and behavioral flows to support the new suits business
• Collaborate x-functionally with Brand, Engineering, Product, Merchandising and analytics to align efforts with business priorities and goals
• Design and execute comprehensive testing plans for all communications
• Measure, analyze and report on performance to optimize and strengthen strategies, including presenting performance insights to stakeholders
• Develop and manage a robust marketing calendar to support a successful launch & ongoing support
• Ensure seamless alignment across all customer touchpoints and broader business priorities.
• Deliver weekly progress reports on goals & KPI’s
• Partner with BG Core Retention marketing manager to ensure consistency and integration across channels & customer segments
• Partner with peers to refine segmentation strategies for targeted communication.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree desired 

EXPERIENCE / REQUIREMENTS:

• Proven experience in retention or lifecycle marketing, email marketing or similar field.
• Expertise in customer journey mapping and behavioral flow development.
• Strong project management and collaboration skills, with a history of working cross-functionally.
• Familiarity with testing methodologies, QA processes, and performance measurement frameworks.
• Analytical mindset with experience reporting on marketing performance and deriving actionable insights.
• Exceptional verbal and written communication skills.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave 
• Purpose:  Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and buil