Marketing Campaign Analyst

Description

CTG is seeking to fill a Marketing Campaign Analyst opening for our client in Rochester, MN.

 

Location: Remote

Duration: 9 months

 

Overview:The Marketing Campaign Analyst supports the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.

• Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
• The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Skills & Experience:

• 3 years of experience in marketing campaign management or a related field.
• Experience analyzing large data sets that may include structured and unstructured data.
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
• Advanced Excel skills.
• Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications, and project management skills.
• Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
• Proven ability to use reporting tools to convert data into meaningful analyses and insights.
• Proven ability to translate between business and technical stakeholders.
• Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
• Must have experience in effectively meeting deadlines on-time with a quality product.
• Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• Will work independently and collaboratively to prioritize and drive forward multiple projects.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

Preferred Skills & Experience:

• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
• Experience in the use of next best action, customer lifetime value or churn prediction models.

Education:

• Bachelor's degree

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

 

CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.

 

To Apply:

To be considered, please apply directly to this requisition using the link provided. For additional information, please contact Laura Dominguez at 716-887-7203 or Laura.Dominguez@ctg.com. Kindly forward this to any other interested parties. Thank you!

 

The expected base salary for this position ranges from $92,000 to $110,000 annually. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, market factors, and where applicable, licensure or certifications obtained. In addition to salary, a competitive benefit package is also offered.

About Us

CTG is a leading provider of digital transformation solutions and services that accelerate clients' project momentum and achievement of their desired IT and business outcomes. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG has operations in North America, South America, Western Europe, and India. For more information, visit www.ctg.com.

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