Director, Go-To-Market & Campaigns, PfizerForAll (Secondment - 9 Months)

WHY PATIENTS NEED YOU

PfizerForAll is Pfizer’s consumer-facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralized team responsible for stewarding the enterprise brand experience, campaigns and communications across therapeutic areas for this important consumer resource.

The Director, GTM & Campaigns, PfizerForAll will play a pivotal role in driving go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll. 

WHAT YOU WILL ACHIEVE

This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.

This is a highly cross-functional, hands-on role where you will be leading key Therapeutic Area (TA) go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.

We are seeking an innovative, inspiring and customer focused colleague who has stewarded leading consumer brands through robust strategic development, compelling creative and stories across traditional and digital channels, and delivered on the results that matter.

HOW YOU WILL ACHIEVE IT

Business Delivery & Partnership

• Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience

• Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns

• Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices

Campaign, Platform & Roadmap

• In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles

• Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas

• Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan

• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.

Operational Excellence & Cross Functional Integration

• Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI. 

• Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties

• Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery

• Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights

• Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas

QUALIFICATIONS

Must-Have

• BA/BS with 8 + years of experience and/or MBA/MS with 7+ years of experience, and/ OR PhD or JD with 5+ years of experience.

• 8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization

• Industry experience in pharma, healthcare/digital health, or CPG preferred.

• Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment

• Strong financial stewardship skills, including budget ownership and resource allocation

• Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams

• Proven track record of inspiring and engaging agency and creative team