Director of Bromine Specialties Segment and Product Based Marketing

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Job Description

Albemarle is hiring for a Director of Bromine Specialties Segment and Product Based Marketing . This position is hybrid (3-days per week in office) and located in Charlotte, NC

Director of Bromine Specialties Segment and Product Strategic Marketing is responsible for the development and execution of long-term marketing strategies that align with Albemarle’s business goals, brand positioning, and market opportunities for specific market segments, regions and product portfolios, driving growth and competitive differentiation.

This role requires advanced collaboration, influencing, and communication skills to drive cross-functional partnership and collect insights from SMEs across the organization (Product Management, Pricing, Data Science, NBD, R&T, Marketing, Sales, External Affairs, etc.) to inform the strategy development as well as monitor and pivot execution with shifting market trends. The individual must be able to organize critical stakeholders to formulate robust, data-driven recommendations and facilitate strategic decisions for the future direction of the business.

This role will report directly into the Vice President of Strategic Marketing and will engage with internal cross-functional teams, as well as externally with clients to translate business objectives into actionable and impactful strategies with clear measurements of success and high-quality standards for execution.

What You Will Do

• Strategic Segment Strategy Planning: Develop and implement comprehensive marketing strategies that support business objectives and drive growth; Define and refine strategies for distinct customer segments based on market research, customer insights, and competitive analysis.

• Strategic Execution: Bridge the marketing strategy with localized execution, aligning closely with the key product market segments. Align GTM plans with corporate objectives, sales targets and strategic initiatives. The strategy aims to steer the enterprise, encompassing go-to-market, pricing, product portfolio, innovation, assets, regulatory, customer experience, and strategic partnerships. Devise and execute a project charter that outlines key workstreams, hypotheses, and outcomes to guide collaborative cross-functional work across internal stakeholders (Product Management, Pricing, Data Science, NBD, Field Marketing, Sales, External Affairs, Sustainability, etc.).

• Strategic Marketing Leadership: Craft differentiated value propositions and go-to-market strategies; Lead Voice of Customer (VOC) initiatives to uncover unmet needs and inform product positioning. Develop and execute marketing campaigns that resonate with target segments, in partnership with cross-functional stakeholders.

• Market – Backed Intelligence and Analysis: Conduct market research, competitive analysis, and trend monitoring to inform strategy. Drive and utilize market-backed analysis through foundational work in voice of customer, trends & drivers, competitive threats, and scenario analysis. Drive internal focus on the market and competitive landscape through proactive communication and posing market-focused questions to that drive insights and customer focus with partner functions. 

• Create Differentiated Value Propositions: Outline a compelling enterprise value proposition for different end-markets that are rooted in customer needs and benchmarked against competition that clearly convey differentiation and value creation for customers. Influence internal roadmaps to ensure the enterprise fulfills the value proposition and outline marketing campaigns that Field Marketing and Sales can deliver to the customer.

• New Product Development Roadmap and Portfolio Steering: Evaluate the market potential to innovate and develop new products for launch. Partner with R&D and NBD to design an ideation process that ensures the innovation pipeline is rooted in market needs and captures expertise from across the enterprise. Partner with NBD and Technology to design a portfolio steering process for Ideation and NPI/NTI Stage Gate that drives transparency on risk, expected returns, required resources, and overall project prioritization. Develop, in partnership with NBD, go-to-market strategies for new produ