Brand Marketing Campaign Manager

Who We Are

Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

Overview

We’re looking for a Brand Marketing Campaign Manager to help define and deliver the programs that grow Verkada’s brand in market. In this role, you’ll build and execute integrated brand campaigns across paid, owned, and earned channels – from digital and social to out-of-home and events – connecting Verkada’s story to customers and partners in powerful, consistent ways.

You’ll own campaign strategy, manage budgets, and collaborate closely with creative, sales, and demand generation teams to drive measurable outcomes including brand awareness, engagement, and event participation. This is an exciting opportunity for a marketer who thrives at the intersection of creativity, strategy, and execution.

About the Role

Reporting to the Director of Corporate Marketing, this role is responsible for building and optimizing brand campaigns that raise awareness, strengthen perception, and generate engagement with Verkada’s technology and leadership.

As part of your broader campaign portfolio, you’ll also lead marketing efforts and drive ticket sales for VerkadaOne, our annual user conference and a flagship brand moment that brings Verkada’s story to life.

You’ll have ownership of campaign budgets, oversee creative development, and collaborate cross-functionally to ensure Verkada’s brand is expressed consistently and effectively across every channel.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week. 

What You'll Do

• Lead Brand Campaigns
  • Develop and execute multi-channel brand campaigns that elevate Verkada’s awareness and perception in the market.
  • Partner with the Integrated Campaigns, Creative, Demand Gen and Comms teams to launch storytelling-driven programs across CTV, social, podcasts, digital, out-of-home, and experiential.
  • Manage and optimize paid media budgets to ensure efficient spend and measurable brand impact.
  • Create campaign messaging, provide visual direction, and develop toolkits that align with Verkada’s brand voice and design system.
• Drive VerkadaOne Marketing
  • Own marketing campaign strategy and execution to meet VerkadaOne attendance and engagement goals.
  • Partner with Sales to build toolkits, incentives, and outreach programs that convert customers and partners into attendees.
  • Integrate VerkadaOne into broader brand and awareness campaigns to amplify reach and consistency.
• Measure and Optimize Performance
  • Track key metrics, analyze results, and use data to optimize campaign performance and future planning.
  • Report outcomes and learnings to leadership, with a focus on ROI and channel effectiveness.
• Ensure Brand Consistency
  • Maintain brand integrity across all marketing touchpoints including web, social, email, paid placements, and event creative.
• Collaborate and Execute
  • Work closely with cross-functional teams (Brand Creative, Product Marketing, Demand Gen, Creative, and Events) to align priorities and coordinate execution.
  • Manage timelines, budgets, vendors, and reviews to deliver high-quality campaigns on time and on budget.

What You Bring

• 5+ years of experience in integrated marketing, campaign management, or brand marketing, preferably in B2B or technology.
• Proven experience owning and managing marketing budgets across paid channels (digital, social, OOH, sponsorships, etc.).
• Demonstrated success launching brand awareness or integrated campaigns that drive measurable business outcomes.
• Strong project management, organizational, and cross-functional collaboration skills.
• Excellent communication and creative judgment with an eye for brand storytelling.
• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.).
• Self-starter with a proact