Senior Manager, Web Design and Development

The American Dental Education Association (ADEA) is seeking to add an experienced Senior Manager, Web Design and Development to its team.

The Senior Manager, Web Design and Development manages and designs high-quality, user-friendly web pages by combining web design expertise with front-end development skills. While the core responsibilities emphasize timely, creative web design and implementation, the role also supports broader digital strategy efforts by collaborating with stakeholders to continuously improve the website’s effectiveness in line with the organization’s communications priorities and goals. This position works collaboratively, coordinating cross-departmental efforts to gather information and seek input from across the association regarding content needs and priorities, and maintains Google Analytics for all websites that support strategic marketing initiatives in all digital channels. The Senior Manager reports to the Vice President of Marketing and Branding. This position does not currently have any direct reports.

Primary Responsibilities

• Manages and executes day-to-day front-end operations and ongoing optimization of multiple websites (adea.org, adea.org/godental, adea.org/adeagiesfoundation) and addresses any real-time issues.
• Develops content design and development plans for new content and continuously improves site design.
• Work collaboratively on web design projects to form project timelines and track complex projects through all stages of creative development, from briefing to production and final delivery.
• Creates responsive web designs, copy layouts, landing pages, interactive visuals and other digital assets within branding guidelines and style guides, ensuring seamless translation across devices.
• Improves ADEA’s website performance by maintaining web standards and UX best practices and testing.
• Collaborates on short-term and long-term visions and strategies for website enhancements.
• Maintains the site section and folders of all websites to ensure orderly system.
• Manages content and postings on the website in close coordination with department cross-divisional colleagues.
• Communicates efficiently and effectively with internal stakeholders to create digital assets to support communications priorities and develop event and program pages of the website(s) in concert with marketing plans.
• Monitors web content for currency, consistency, accuracy and alignment with division and organization- wide priorities.
• Provides consultative support for new digital technology implementations and integrations.
• Keeps up to date with the latest digital marketing trends and tools.
• Provides Google Analytics reporting for the ADEA and ADEA GoDental websites on an ongoing basis to enhance digital strategy optimization and articulates rationale to the staff.
• Makes budget recommendations related to website and digital communications.
• Develops SOPs and web content calendars.
• Perform other duties as assigned.

• Bachelor’s degree in digital media/technology, communications, marketing or a liberal arts field required.
• Minimum of 7 years of experience in website management, front-end design, digital marketing and/or website development. An advanced degree may be substituted for work experience.
• HTML, CSS, and website analytics tools like the Google Suite (Analytics, Optimize, Search Console, and Tag Manager).
• Experience with Sitefinity or similar content management system (CMS) required.
• Experience with association management systems (AMS) and email marketing platforms preferred.
• Proficiency with Microsoft Of