Global Service Leader - Brand Navigator

What makes this role important at Ipsos?

The Global Service Leader, Brand Navigaor, is a valuable hybrid talent, blending deep technical expertise with a sharp understanding of the business landscape. This position not only leads to the creation and execution of a new Service (Brand Navigator) but also ensures it is commercially viable and strategically aligned with the company's goals. 

The Global Service Leader is a senior leadership role responsible for driving the strategic vision, development, and executing global and innovative solutions cross Service Lines on Brand Management for generating a new stream of revenues for Ipsos.

 

What you can expect to be doing:

Service Strategy and Commercial Viability

• A key responsibility is to ensure that the Service strategy aligns with business questions from the clients on Brand Management. 
• This involves:
• Market and Trend Analysis: analyzing market trends, customer needs, and the competitive landscape to identify opportunities for new solutions, specifically on US (Big tech cies, FMCG, Services…) and the top major markets like UK, CN, FR, Ger, IN, BRA, MEX…
• Business Case Development: Creating compelling business cases for the new Service Brand Navigator, including the Brand Intelligence Platform, key delivery element of the offer. This includes forecasting potential revenue and investments year by year.
• Service Roadmap: Defining and managing the Service roadmap, ensuring it aligns with the company's strategic goals and market demands.
• Cost and Margin Management: Managing product costs to meet quality and margin targets

Technical Development and Leadership

• This role is deeply involved in the technical aspects of the development of the delivery platform named Brand Intelligence Platform. Activities include:
• Full Lifecycle Management: Leading the product development lifecycle from the initial idea to the final launch and beyond.
• Technical Expertise: Providing technical guidance and support to team members and stakeholders throughout the development process.
• Prototyping and Testing: Overseeing the creation of prototypes and managing the testing and iteration processes to ensure product quality and performance.
• Technical Documentation: Developing and maintaining detailed documentation for product specifications and requirements.

Cross-Functional Collaboration and Communication

A Global Service Leader acts as a bridge between various departments which requires:

• Stakeholder Management: Engaging with a wide range of stakeholders, including marketing, sales, engineering, and design teams, to ensure alignment and a unified vision.
• Clear Communication: Effectively communicating complex technical concepts to non-technical stakeholders and translating business needs into technical requirements.
• Supplier and Partner Relationships: Managing relationships with external suppliers and partners, including negotiating contracts and ensuring timely delivery of components or services.

Team Leadership

As a senior team member, this individual is expected to lead and mentor others which includes:

• Project Team Management: Building and managing project teams for the development and review of the Service.
• Foster a collaborative and cross-functional environment, working closely with product development, engineering and marketing teams.
• Establish strong relationships with external partners, including technology vendors, clients, and industry experts.

 

What success in this role looks like:

A Global Service Leader is a pivotal strategic leader, and success is measured by a blend of business impact, leadership effectiveness, and product innovation. The key performance indicators (KPIs) go beyond simple metrics to reflect the influence on the company's trajectory.

Business and Financial Impact

• Ultimately, a Global Service Leader is accountable for the commercial success of the new Service Brand Navigator.
• New stream of Revenue generated: revenue generated globally by the new Service Brand Navigator contributing to the total revenue cross Service Line on Brand Management.
• Market Share and Growth: A key indicator is the ability to expand the Brand business market share. This is often measured by the growth rate on Brand domain versus our main competitor

Team Leadership and Development

• A significant portion of a Global Service Leader role involves inspiring teams around him.
• Team Performance and Growth: A successful Service Leader builds a high-performing team of Service managers in the top markets, starting by US.
• Cross-F