Product Manager, Product and Solutions Marketing

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate solutions and services.

Product & Solutions Marketing is responsible for defining the solution/service and market strategy and  life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary

This role is part of our Consumer Health team. Consumer Health partners with independent and chain pharmacies to provide over-the-counter (OTC), diagnostics, and diabetes products, as well as innovative retail strategies and customer-driven solutions. 

This role acts as a Program Manager and is responsible for executing marketing strategies for solutions to differentiate Cardinal Health’s OTC products and to grow revenue, market share, and customer/consumer awareness. 

This role develops marketing content and campaigns for a variety of business-to-business and shopper marketing channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns. Primary programs are focused on supporting retail pharmacies and maximizing manufacturer trade funds.

Responsibilities

• In conjunction with the Director and product stakeholders from a variety of functions, develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio. Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics

• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies

• Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary. Coordinates with Director as necessary to make significant adjustments in response to poor performance

• In coordination with upstream Product Management and Development teams, designs launches for new products, including positioning, marketing mix, and promotions. Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product

• Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance

• Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance

• In conjunction with Director, manages relationships with manufacturers that market their products through Cardinal Health. Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns

• Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives

• Manages relationships with vendors that provide market research and creative content

• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments

• Communicates with Cardinal Health vendors regarding their marketing needs and challenges

• Acquires collateral and material from vendors for Cardinal Health use and distribution

• Understands market segments and makes context-driven recommendations to marketing and product development strategy

• Implements developed strategies and tactics for both vendors and Cardinal Health

• Develops value-add programs as needed

• Executes general contract management and administrative duties and general support for senior staff members as needed

• Collaborates with internal stakeholders to fulfill applicable finan