Senior Product Manager, Growth

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for a highly motivated Senior Product Manager to own and optimize the registration experience on Niche, driving both volume and value of user sign-ups. Our platform helps students and families navigate the school search process, connecting them with the right schools and colleges. Registered users fuel our business, as they become valuable leads for school partners to purchase from Niche. In this role, you will ensure visitors can easily sign up while driving high-intent leads for partners and revenue impact.

Your primary responsibility will be to increase total registrations and improve conversion rates by testing and optimizing registration flows across all user acquisition channels. You will own a backlog of experiments, leveraging A/B testing, behavioral insights, and iterative improvements to enhance sign-up efficiency and downstream engagement. You will also experiment with registration flows tied to key value propositions—such as our Direct Admission program and the college searcher mobile app—ensuring diverse, high-intent sign-ups that lead to greater engagement and retention.

As the Product Owner for your team, you’ll work hands-on with designers and developers, leading agile development ceremonies, prioritizing impactful initiatives, and ensuring continuous iteration. You’ll partner closely with Lifecycle Marketing and Product Analytics to deeply understand user behaviors, optimize onboarding experiences, and refine messaging to drive conversion. Additionally, you’ll lead analysis and reporting efforts, tracking key metrics such as registration conversion rates, drop-off points, and post-sign-up engagement. You’ll use these insights to refine strategies, optimize messaging, and inform broader business decisions.

 

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Product Management and Operations teams to begin to understand the current state of registration
• Attend product team meetings to begin to understand the workflow and build relationships across the product development organization 
• Collaborate with product managers and peers in the product development organization to learn about our tools, workflow, and analytical process
• Shadow product management team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams

Within 3 Months:

• Full understanding of our student web and mobile experience, including registration flows across the platforms and how they translate to business value
• Assume the role of Product Owner on a product team; this includes identifying tests and optimizations that drive our business goals, communicating and gathering requirements from stakeholders, maintaining and prioritizing a product backlog, and running bi-weekly sprint planning meetings
• Begin to analyze key user and business metrics and monitor results of various releases
• Collaborate with members of the lifecycle marketing, sales, and product team to gain expertise in our work flows and end users and ensure work stays aligned to the product vision

Within 6 Months:

• Begin to fully own a product backlog; this includes research and development of new features/initiatives and aligning to product and business strategic initiatives
• Responsible for analyzing and reporting on team metrics across the company; turn analysis into actionable next steps and enhancements
• Have an understanding of the tech stack and an ability to work and communicate effectively with developers on the team
• Work closely with lifecycle marketing to introduce new features and drive engagement

Within 12 Months:

• You will have deep knowledge of all aspects of the products you manage and how they integrate with company strategy 
• Use data-driven and user insigh