Marketing COE Lead

Description

The Global Commercial Excellence organization is responsible for building world class commercial capability within Eastman. This includes continuously upgrading the capabilities and improving the performance of our people, processes, and systems. As a Marketing Excellence Center of Excellence (COE) Leader, you lead the central COE and co-lead the Marketing COE Leadership Team along with key business leaders.  You are responsible for building world-class marketing capabilities and driving commercial results.

 

You will accomplish this through partnering with marketing and commercial leadership to:

 

• Lead the global Marketing COE Leadership Team in close collaboration with senior marketing and commercial leaders from each business with multi sub-marketing disciplinary experience (strategic, digital, brand, marcom, channel marketing, etc) —facilitating strategic discussions, co-creating and prioritizing initiatives in annual scorecard and our transformation roadmap, driving timely, data-informed decisions, and ensuring shared accountability for execution and results.
• Ensure convergence and commitment across businesses to common marketing processes and best practices.
• Develop, implement, and execute COE global & regional marketing initiatives and/or select best practices within businesses to implement across the Enterprise.
• Set standards and expectations for talent acquisition, development, engagement, and retention in marketing roles.
• Work with IT to identify technological solutions to enable Eastman’s marketers to better assess external market and competitive dynamics, strength of our offerings, to win with prioritized customer segments in a more efficient and data driven way.
• Accelerate shift to a disciplined approach to marketing processes, metrics, and analytics.
• Partner with businesses leaders to support the transformation journey of Marketing Excellence.
• Overall, you will become a trusted advisor and business partner to commercial leadership in the field of marketing.
• While your focus is marketing, you will serve as a key liaison with Sales, Product and Pricing, IT and other functions to develop, deliver and support marketing capability solutions.

Responsibilities

Lead Marketing COE Leadership Team (LT)

• Work actively with the SLT champion and designated COE business leader to co-lead the primary decision-making body, and implementation channel, for marketing excellence:
  • Develop a multi-year roadmap and priorities for 2026, and gain enterprise alignment on priorities through the COE LT.
  • Develop co-created solutions with senior marketing leaders on key priorities.
  • Drive implementation, with and through COE LT leaders, on key initiatives.
  • Create and manage ongoing COE LT agenda.
  • Ensure active tracking, monitoring, adjustments and actions on key initiatives.
  • Work actively with other functional leaders (e.g. HR) to drive change management and enable the implementation (e.g. with training, communication, tool deployment, etc.).
  • Develop resourcing options and recommendations to accelerate progress and/or close gaps when needed.
• Lead support for COE LT:
  • Oversee central COE staff to support COE LT activities.
  • Provide support analysis.
  • Conduct direct training, communication, coaching, and cha