Senior Digital Strategist

Reports to: VP, Digital
Years Experience: 6+ Years
Department: Media
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

We are seeking a dynamic and analytical Senior Digital Strategist to support the development and execution of cross-platform digital media campaigns. This role will focus on paid media strategy, execution, and performance analysis across search, social, display, and video platforms. You will work closely with internal teams to optimize digital campaigns, ensuring they align with client objectives and business goals.

The Responsibilities:

Includes, but not limited to the following:

Campaign Execution & Optimization

• Assist in the planning, execution, and management of multi-channel digital media campaigns (search, social, display, video).
• Optimize campaign performance through bid adjustments, audience segmentation, creative testing, and data-driven insights.
• Conduct competitive research and audience profiling to compile data driven plans, and to improve upon campaign effectiveness.
• Ensure media plans are aligned with client goals, including conversions, brand awareness, and engagement.
• Monitor and adjust campaign pacing, budgets, and bidding strategies to meet performance objectives.

Performance Analysis & Reporting

• Analyze campaign data and generate reports with actionable insights.
• Work with analytics teams to measure KPIs, including ROAS, CPA, CTR, and engagement rates.
• Execute testing opportunities to garner insights and drive performance

Collaboration & Strategy Support

• Work cross-functionally with account management, creative, and analytics teams to ensure seamless campaign execution.
• Support media strategy development by gathering research, evaluating industry trends, and identifying new opportunities.
• Assist in client communication and reporting, ensuring transparency and data-driven decision-making.

 

The Essentials:

• 3-5 years of experience in digital media planning
• Hands-on experience with platforms such as Google Ads, Meta, LinkedIn, YouTube, and demand-side platforms (DSPs).
• Strong analytical skills with the ability to interpret data, generate insights, and optimize performance.
• Familiarity with Google Analytics, Google Tag Manager, and other tracking tools.
• Strong communication and organizational skills with the ability to multitask in a fast-paced environment.
• Google Ads and/or Meta Blueprint certifications preferred.

 

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

 

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, h