Digital Analyst

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

Role Overview

As a Digital Analyst at 160over90, you’ll play a critical role in measuring and optimizing media campaign performance. You’ll transform data into actionable insights that drive client success and shape strategic decisions. This role offers exposure to cutting-edge analytics tools, cross-functional collaboration, and opportunities to influence high-profile campaigns.

This position will also support the broader analytics team with data initiatives across the wider 160over90 organization. You will work closely with clients, agency colleagues, and internal teams to deliver services and solutions on time while adhering to security, analytics, and measurement best practices and guidelines.

Job Responsibilities

• Partner with cross-functional teams to set clear campaign objectives, define KPIs, and establish robust measurement frameworks that demonstrate impact.

• Implement conversion pixels across websites to ensure campaign goals are accurately measured and aligned with our campaign goals.

• Ensure data integrity across multiple platforms, proactively run routine QA checks, and troubleshoot technical issues.

• Implement and manage various dashboards that fuel internal and external understanding of objectives and investments.

• Collaborate with internal teams to interpret data, extract insights, and connect performance to overall campaign objectives.

• Turn complex data into compelling stories that inspire confident decisions among clients and stakeholders.

• Lead client-facing reporting calls and serve as the Analytics point of contact across a number of clients.

• Deliver analysis and optimizations during live campaigns, based on client feedback.

• Respond to ad-hoc requests to guide real-time campaign decisions.

• Champion innovation by identifying new tools, methodologies, and approaches to enhance campaign measurement and reporting.

Required Skills & Attributes

• A minimum of 2–3 years of experience in analytics and measurement with hands-on expertise in databases and data sources.

• Bachelor’s Degree in one of the following disciplines: Marketing/Advertising, Business, Data Science, Mathematics/Statistics, Economics, or Computer Science.

• Critical thinker with the ability to understand database and analytics requirements.

• Experience with running periodic security and compliance assessments.

• Strong technical, process, and problem-solving proficiency.

• Exceptional interpersonal and communication capabilities.

Preferred Skills & Attributes

• Technical Proficiency with:

• Google Tag Manager, Google Analytics 4 (GA4)

• Visualization tools (Looker Studio, Tableau, PowerBI)

• Proficient experience with Microsoft Excel

• Bonus: Experience with Python, R, or JavaScript

• Experience interacting with performance data across various channels, including Website, Social, Search, and Digital

• Experience executing queries and working in a database environment

• Comfortable learning and adapting to emerging technologies, including AI-enabled analytics platforms.

What you do here

Our 160 Paid Media team/services are part of the full-service offerings at 160over90. Our collective charge is to elevate ideas, elevate each other, and elevate our clients’ stories (via Paid Media Campaigns) in the hearts and minds of their customers.

Thinking: At 160over90 ideas come first. You learn the brand. You live it. You question, diagnose, and solve. Continuously re-imagining how to partner with clients to build better futures for the business. Proactively seek out new opportunities, new technologies, new media solutions, and lateral ideas to solve clients’ biggest business issues. And our Paid Media services can often be a customer’s first experience with a brand, so let’s get creative abou