Senior Director, Digital Marketing – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:

The Senior Director of Digital Marketing will be responsible for leading the digital marketing strategies and campaigns for the FIFA World Cup 26™ Official Hospitality program. This role requires a dynamic and innovative leader with a deep understanding of digital marketing trends, exceptional strategic thinking, and a passion for soccer. The Senior Director will work closely with cross-functional teams to ensure that the hospitality program reaches its target audience, maximizes engagement, and delivers ambitious returns through various digital channels.

·       Develop and execute comprehensive digital marketing strategies to promote the FIFA World Cup 26 Official Hospitality program.

·       Lead the planning and implementation of digital campaigns across all online platforms, including social media, email marketing, PPC, SEO, influencer, and content marketing.

·       Oversee the creation and management of engaging and high-quality digital content to drive brand awareness and customer engagement.

·       Utilize data analytics to measure and report on the effectiveness of digital marketing campaigns, making data-driven decisions to optimize performance.

·       Collaborate with the creative team to design visually compelling and on-brand digital assets.

·       Manage the digital marketing budget, ensuring efficient allocation of resources and achieving a high ROI.

·       Monitor industry trends to stay ahead of the curve and identify new opportunities.

·       Coordinate with internal and external stakeholders, including agencies and vendors, to ensure cohesive execution of digital marketing initiatives.

·       Foster a culture of continuous improvement, encouraging innovative ideas and approaches within the digital marketing team.

·       Represent the digital marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program. 

 

You Have These:

·       Minimum of 10-12 years of experience in digital marketing, preferably within the sports or hospitality industries.

·       Experience working on large-scale sporting events or global marketing campaigns.

·       Proven track record of developing and executing successful digital marketing campaigns.

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