Senior Product Marketing Manager

At Matter Labs, we believe freedom drives progress and prosperity. We don’t see ourselves as a company, but as a team aligned around a single mission: to advance personal freedom for all (see ZK Credo).

To achieve this goal, we’re building zkSync — a credibly neutral, fully open source technology stack and network on top of Ethereum, which is owned and governed by its community. We use advanced cryptography called zero-knowledge proofs to scale Ethereum infinitely without compromising on security or decentralization. With a world-class team, a community of over 1M supporters across Twitter + Discord, and hundreds of millions $ in funding, we have abundant resources to accomplish the mission.

The Role

We are looking for a Product Marketing Manager to lead the product marketing function for Matter Labs by owning end-to-end GTM for ZKsync, covering messaging, competitive insights, sales enablement, and developer education. Produce technical content (white papers, tutorials, videos) and maintain a continuous feedback loop with pilots and the community. Establish and track key metrics to optimize campaigns and expand the ZKsync ecosystem.

What you will be doing:

• Go-to-Market Strategy: Design and execute comprehensive GTM plans for ZKsync product and feature launches, covering messaging, outreach playbooks, developer education programs, and ecosystem partner coordination.

• Competitive & Market Insights: Conduct ongoing competitive analyses, market intelligence, and end-user research to inform product positioning, feature prioritization, and technical content strategy.

• Sales Enablement: Build and maintain up-to-date sales collateral: one-pagers, datasheets, verticalized slide decks (e.g., “Blockchain for Payments,” “Private Transactions for Institutions”), case studies, and competitor battle cards, so BD and sales teams can articulate value and close deals.

• Messaging & Positioning: Develop concise, differentiated product messaging tailored to each target segment (developers, enterprises, DeFi users), and ensure consistent technical messaging across all channels.

• Educational Resources: Lead creation of high-impact developer-focused content such as videos, tutorials, white papers, implementation guides, sample code repositories, and case studies that demonstrate ZKsync’s value proposition to technical decision-makers.

• Customer & Community Feedback Loop: Gather and synthesize insights from pilots, early adopters, and developer communities, then channel them back into product and marketing priorities.

• Metrics & Reporting: Define, track, and report on key metrics such as developer sign-ups, integrations, MQLs, conversion rates, documentation usage, on-chain activity, churn, and community growth to measure marketing impact and continuously optimize campaigns.

What we look for in you:

1. Technical Marketing Excellence

   • Proven ability to translate complex, unique features into clear value propositions

   • Experience creating technical documentation and developer education programs

   • Track record of successful Web3 or Web2 enterprise product launches and developer activations

2. Technical Understanding

   • Solid grasp of blockchain technology

   • Ability to understand and explain technical products to non-technical audiences

   • Familiarity with Web3 development tools and frameworks

3. Competitive Analysis & Positioning

   • Strong product marketing fundamentals and GTM strategy development

   • Ability to identify and articulate competitive differentiation

   • Proficiency in benchmarking product capabilities against competing solutions.

   • Data-driven approach to measuring engagement and content effectiveness

4. Cross-functional Leadership

   • Strong collaboration skills with engineering, product, marketing and communications teams

   • Ability to coordin