Marketing Lead

Paradigm is in search of a Marketing Lead for our client in Boise, Idaho. The ideal candidate will be comfortable joining a successful global marketing team. This person will report directly to the head of marketing and will partner with a multicultural central team and remotely collaborate with other professionals based in other countries.

Type: 6 Month Contract
Location: Boise, Idaho (hybrid/onsite)
Benefits: Medical, Dental, Vision, PTO, 401K, and more

As a Marketing Lead, you will:

• Be a strategic partner to the large format print business.
• Define and build a strong channel marketing strategy across a given region to drive demand for products.
• Lead, advise and coordinate countries to ensure strong implementation of channel marketing and demand generation programs.
• Measure, analyze and optimize programs and marketing led initiatives.
• Develop and carry out joint marketing plans and initiatives through and in partnership with channels and country marketing managers, aligned with regional objectives to achieve business and revenue growth targets.
• Understand business objectives and prepare a marketing strategy with clear objectives, designing and leverage the right content, and aligned to key marketing platforms.
• Enable joint marketing strategies, programs, events, and campaigns that generate demand, increase revenue, and build brand awareness.
• Work closely with the country teams to develop and implement strategies and campaigns to generate demand and expand market share for our partner ecosystems.
• In cooperation with appropriate stakeholders, take responsibility for the end-to-end planning and organization of any channel partner trade shows, channel events, new product introduction or training activities.
• Become an advisor for partner-led events & activities.
• Ensure a seamless communication with channel partners, ensuring they have all the tools and assets to execute campaigns, events, and marketing programs.
• Ensure that all partner campaigns adhere to co-marketing brand standards across all the communication channels.
• Ensure online readiness & training to our channel ecosystems.

Requirements

Our skills and experience wish list include:

• BA or BS degree in Business, Communications, Marketing or Computer Science.
• 5+ years of experience in Marketing and/or Demand Generation
• Expertise and knowledge in the online space (e-business, search, paid media, content syndication, programmatic, etc.), including trends and technologies.
• Strong data and analytical skills (measurement, ROI, forecasting).
• Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g., partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.
• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills.
• Responsible and methodical with analytical skills and a strong willingness to learn.

Benefits

Paradigm offers medical, dental, vision, life, 401K, PTO, and sick days.

About Us, Paradigm

Want to love Mondays? It's possible when you love what you do. Paradigm is a staffing solutions firm dedicated to finding the perfect job for candidates. We're connected with some of the most innovative tech companies around, giving our employees that competitive edge needed in today's job market.

We are proud to offer a work environment free of harassment and discrimination. We value diversity and promote respect in the work place. We are an equal opportunity employer.

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Only local candidates able to work directly for Paradigm as W-2 employees can be considered for this position. No agents, please.