Plastic Business Leader - West Region - California, Arizona, Colorado

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

As part of the Surgical Reconstruction team, the Plastic Business Leader (PBL) will be responsible for driving business initiatives that positively impact regional performance of the Surgical Reconstruction Plastic/IBBR product portfolio. The PBL will work with Regional Sales Management and Account Managers to identify opportunities that produce significant new Plastic Surgery Sales.  The PBL will possess a deep understanding of Integra’s Surgical Reconstruction Plastic Surgery/IBBR products and will know how to effectively position these products with the customer. The candidate will have a demonstrated record of consistent success selling plastic surgery products to surgeons for use in plastic and reconstructive IBBR procedures. Extensive experience selling in reconstructive and cosmetic plastic surgery is a must.

Essential Duties and Responsibilities:

Executes National Campaigns at the Regional Level

• Leads marketing/promotional campaigns within assigned region.  Drive new product launches and consistent messaging for new and existing products.
• Acts as Plastic Surgery Business Expert (Clinical application and technology).  For instance:
  • National expert on plastic and IBBR related procedures – takes lead on field communication around IBBR procedure best practices.
  • National expert on clinical advantages of Integra’s plastic portfolio
  • National selling best practices lead
• Partners with the Plastic Marketing Group to craft field-level initiatives that result in near-term business growth.
• Partners with the enterprise sales team and regional sales management to launch GPO and IDN contracts.
• Leads VAC submission and approval efforts while building strong advocates with Account Managers.
• Partners with Account Managers to evaluate and measure consignment inventory agreements.
• Acts as lead for plastic training and open territory coverage for plastic portfolio

Leads Regional Sales Planning, Execution, and Monitoring

• Participates in regional and national sales meetings
• Partners with Regional Sales Management to develop IBBR sales strategy for overall region and for key accounts within the region
• Provides planning tools to full-line sales reps (and distributors) to facilitate territory sales planning
• Partners with Region Sales Management to drive plastic sales performance to goals
• Drives field-level activities to cultivate new accounts while growing business at existing accounts
• Manages deployment of key resources at regional level to drive business performance
  • Includes trade shows, exhibits and cadaver/skills labs
• Partners with Regional manager to monitor monthly reports analyze Regional business performance

Develops Key Account Business Plan

• Drives growth in sales of selected Surgical Reconstruction Plastic Portfolio at key accounts within assigned region(s).  Key accounts will include Integrated Healthcare Delivery Networks, Plastic Surgery Teaching Institutions and VA Hospitals.
• Develops written strategic business plan for developing key account business
• Fosters the development of key opinion leaders within Region with VP of Professional Affairs for Regenerative Technologies to create a strong corporate relationship
• Develops Key Plastic Account Business Plan

Drives Achievement of Regional & National Sales Goals

• Facilitates key customer meetings to drive existing or new business
• Provides expertise in clinical settings and at convention/sales meetings to promote sales and further Integra’s reputation in the marketplace.
• Provides expertise for national and regional surgeon education and product sales training of company representatives.
• Provides updates to the Region Manager and Region Sales Team regarding competition, product use, clinical updates, reimbursement and other important business metrics.
• Conducts regular field sales visits with regional team members salespeople to assist in sales execution and professional development of the team.
• Conducts product presentations or instruction to small and large groups to promote adoption and increased utilization at the customer level (inclusive of performing in-services for key healthcare staff – OR and Surgeons)
• Provides field support in areas of product reimbursement & product complaint hand