Director of Sales and Marketing

About us

Uptown Alley Manassas

Uptown Alley is seeking a Director of Sales and Marketing responsible for our store in Manassas, VA. The DOSM will be responsible for the development and implementation of the total sales effort of the Manassas venue, including securing new accounts, maintaining existing accounts, and executing all sales and marketing strategies to maximize the profitability of the venue while maintaining customer satisfaction.

Other responsibilities include but are not limited to the following:

· Aggressively solicit and generate new Corporate Event Sales

· Proactively solicit and manage Birthday Party Sales

· Solicit, manage and execute all Group Sales activities according to Group Sales planning program calendar

· Establish strong relationships with local DMC's, Incentive Houses, Hotels, Youth Group and Corporate Event/Meeting Planners

· Establish strong relationships with local Visitor and Convention Bureaus and Chambers

· Responsible for all contract management, tracking signed contracts, securing deposits and final client payments according to policies.

· Responsible for overall client satisfaction, ensuring proper and successful execution of all events

· Partner with local management team to develop, manage, and execute against site sales and marketing budgets and annual plans

· Establish and oversee goal setting with direct reports

· Responsible for generating weekly, monthly and quarterly reports to Corporate Director

· Maintain integrity and updating of database information

· Oversee and maintain all site Sales and Marketing collateral and material (includes, table top display, banners, posters, table tents, etc.)

· Execute leveraged promotional media events and entertainment

· Manage and execute site OPM deals with operations team

· Oversee and coordinate posts and updates on social media, eblasts and website

· Generate local sponsorship relationships

· Locally manage and execute Public Relations activities

Job Requirements

· Must have a sales, marketing or account rep background

· 3-5 Years in sales related job

· A Bachelor’s degree is preferred or relevant experience

· Experience with budgeting

· Applicant must be out going, personable, self-motivated, & have excellent customer service skills

· Effective written and verbal communication skills with the ability to influence internal and external customers on a wide variety of issues.

· Working knowledge of Microsoft Office products (word, excel, outlook) as well as experience with reservation systems

· Knowledge of BEO's, event execution, and event planning

· Ability to work well as a team

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year Compensation: $50,000.00 - $75,000.00 per year

Why Work Here?

Welcome to Uptown Alley - Strike Up the Fun!

At Uptown Alley, we're more than just a place for entertainment; we're the ultimate destination for families, friends, and fun-seekers of all ages.With venues in Richmond, VA, Manassas VA, and Surprise AZ, we are proud to offer a one-of-a-kind experience that combines excitement, laughter, and unforgettable memories.

Our Mission: Our mission is simple yet profound - to create moments of joy and connection for everyone who walks through our doors. Whether it's a child's first time bowling, a family bonding over one of our many arcade games, or friends getting together and enjoying our amazing food, full bar, and live music, we strive to “strike up the fun” and make ever visit memorable.

Unparalleled Attractions: Step into our world and be amazed by our array of attractions designed to delight and thrill. From our world class bowling lanes, to interactive games and challenges, there's something for everyone here. Whether you're  a gamer, or a fan of classic family fun, you'll find it all under our roof.

Family-Friendly Environment: We believe in creating a welcoming and family-friendly environment where laughter fills the air and smiles are contagious. Our center is designed with families in mind, offering safe and clean facilities where parents can relax and enjoy quality time with their loved ones.

Exceptional Service: At Uptown Alley, customer satisfaction is our top priority. Our dedicated team of staff is committed to providing exceptional service and ensuring that every guest leaves with a smile on their face. From helping you plan the perfect birthday party to making sure your visit runs smoothly, we're here to exceed your expectations.

Community Hub: Beyond bein