Senior Brand Manager - Goodnites®

Senior Brand Manager - Goodnites®

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

This role leads the Goodnites® flagship brand delivering continued growth and value creation as the category leader. The role is directly responsible for overall business performance and leading a cross-functional team. It leads the development and execution of annual business, brand, and media strategies and plans to deliver financial goals (P&L). The position leads and influences cross-functional partners in a matrix organization, including research and engineering, product supply, finance, sales, insights and analytics, legal, and more. The Goodnites® Senior Brand Manager manages a team of 3 direct reports and provides leadership to the cross-functional teams. It starts with YOU.

• Earns full trust from the leaders, peers, teams, and customers by always doing the right thing – even when no one is looking

• Puts safety, quality, and compliance first and champions this within the organization and culture

• Demonstrated track record and acumen in identifying, cultivating, and developing talent

• Inspires and motivates the team (across functions) toward a positive future

• Mobilizes a cross functional team across organizational boundaries, generates commitment and raises performance.

• Track record of successfully meeting growth, profit and share goals in a variety of situations using a range of methods

• Aims high and sets a compelling vision of excellence

• Track record and mindset of driving step change improvements in capabilities / performance with urgency

• Skilled at reading a P&L, proactive in identifying P&L issues, translates decisive/countermeasures / actions,

• Sets stretching goals, drives fact-based decisions, anticipates external opportunities and/or threats and acts on them, self solves problems

• Demonstrated ability to build strong consumer brands that grow.  Strong marketing skills including strategic brand plan development, innovation pipeline development and development of consumer-inspired marketing plans executed across traditional media, digital and retail channels.

• Demonstrated experience in leveraging digital trends, tools and technology to build winning marketing plans that resonate with consumers in digital channels.

• Demonstrated ability transitioning facts into inspiring insights.

• Strong customer activation skills across the Distribution, Pricing, Shelving, Merchandising, and eCommerce levers. 

• Integrates all the key marketing levers including Marketing, Innovation, Digital, IME, RGM

To succeed in this role, you will need the following qualifications:

• 10+ years in marketing with proven brand management experience, ideally in Consumer Packaged Goods (CPG).

• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development, and product supply

• Strong understanding of brand foundational tools, consumer insight identification and brand strategy development

• Concept & brief writing of both product innovation and renovation and commercial news

• Leading in a matrix organization driving collaboration across businesses and functions

• Leading agency partners in long-term projects

• Track record of successfully bringing innovations into market

• Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external)

• Collaboration with key customers to drive actionable distribution, merchandising, shelving, and pricing/promotion

• Bachelor's degree require