Content Marketing Director, New York

Unlock your inner voice. The one that knows you can do it. The one to listen to more. Unlock that desire you’ve always had to achieve something bigger. Take the leap. Join a team of diverse individuals who thrive by conquering new frontiers and working in different ways. Learn, grow, and then learn some more in a hyper-growth environment. Develop your voice, your ideas, your ability to help others. People at Rokt aren't inspired by job titles, they are inspired by other people. Unleash all the possibilities. At Rokt, you’ll unlock your full potential.

About Rokt

Rokt is the global leader in ecommerce technology. We unlock revenue for companies by using AI and machine learning to present highly relevant offers to each shopper, personalizing the online shopping experience and maximizing the value of each transaction moment. Uber, Live Nation, AMC Theatres, PayPal, Hulu, Staples, Lands’ End, GoPuff, HelloFresh are among the more than 2,500 leading global businesses and advertisers relying on Rokt’s technology to increase engagement, revenue and customer acquisition. 

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 billion. We are expanding rapidly and operating in 15 countries across North America, Europe and Asia-Pacific with the largest office in NYC and a major R&D hub in Sydney. With consistent hyper growth ahead of the market and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. 

About Rokt’stars

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.

Requirements

About the role

The mission of this role is to create audience-focused strategies for the creation and distribution of content across Rokt’s key marketing channels (social, web, paid media, etc..). The leader in this role will then help translate those strategies into thoughtful content assets. 

Responsibilities

The success of this role will be measured by the overall success of our comprehensive content strategy and associated content output  to support our overall marketing OKRs as well as individual program KPIs. Responsibilities of this role include: 

• Translating the Rokt brand strategy into a cohesive content approach for Rokt including longform/editorial, thought leadership, social, video, etc. 
• Creating a strategic framework for all of Rokt’s marketing content aligned to key audiences, campaigns, verticals, and product priorities. 
• Assuming  a player/coach role, both guiding a team of content producers to develop innovative and impactful content, while managing some development directly.
• Piloting and launching materials with a test and learn mentality
• Collaborating with U.S. and regional marketing leaders to report quarterly on content success to provide a clear picture of overall global marketing performance for Rokt’s executive team
• Allocating resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
• Measuring, analyzing  and reporting on key performance metrics to prove impact 

Requirements

• 10  years of experience marketing including background with content strategy, campaign creation and content development  
• Strong writing skills
• Stellar project management skills and attention to detail 
• Experience in senior stakeholder management
• Direct experience managing budgets 
• Looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivate down, across, and up the organization

Benefits

• Work with the greatest talent in tech. Our recruitment process is tough but diligent. We’re constantly aiming to implement our value of “raise the bar” and set high standards for our Rokt’stars. This is essential in our high-performing, high-grow culture where we strive to bring in the brightest and best talent. Our teams thrive by challenging the status quo and we encourage all of our teams to unlock their desire to achieve something bigger