YOUR OPPORTUNITY

A fantastic opportunity to join the Customer Marketing team in Benelux. Becoming a key member of the Channel, responsible for the flawless implementation of the BTL Channel strategy with our priority customers. Working alongside a team of Customer Marketing Managers dedicated to the Channel.
 
You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition.

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

ABOUT YOU

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. With a passion to think and act with a shopper mindset, helping fuel a new era in our BTL strategy within Europe. Seeing change and challenge as an opportunity.

RESPONSIBILITIES

• Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
• Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
• Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
• Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
• With an external focus, being the Customer Marketing lead for a defined set of priority customer(s). Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
• Contribute to the IAP cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.

• Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

SKILLS:

• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritization and making bold choices.
• Advanced presentation and managment skills.
• MS Office tools (Word, Excel, PowerPoint, Power BI).
• Fluent command in Dutch (native level) and English C1/C2, French is a plus.
• Driving licence is a plus.

EXPERIENCE:

• Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.
• Experience of the Spirits and/or Beverage industry in the market is preferred.
• Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Experience of delivering shopper marketing activation or events is preferred.
• Experience of working for BTL/Creative agency is beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

LEADERSHIP AGILITY

At Bacardi