Product Marketing Director

We’re on a mission to build the world’s best homebuying and home selling experience because buying a home or selling the one you’re in shouldn’t feel complicated. Our simplified approach brings local market experts together, giving our clients a team of research analysts, loan officers, and Tour Specialists—all under one roof—including a dedicated Flyhomes Agent to guide them every step of the way so they can buy and sell with confidence.

If you’re looking for a company where you’ll make a difference every day and work on a team where authenticity, equity, and innovation are valued—Flyhomes is the place for you.

Role summary

Since its founding in 2016, real estate market conditions and customer sentiment—especially regarding urgency and competition—have experienced some fundamental shifts. Flyhomes is in need of a thoughtful, strategic Product Marketing Director who will play an essential role in building out the product marketing foundation—including a revamped referral program—as well as the tools needed to develop a successful product marketing team for the future. This role will be instrumental in rebuilding our competitive edge. This role is remote and we are open to hiring in the following states: AZ, CA, FL, IL, MA, NJ, OR, TX, UT, and WA.

Role responsibilities

• Marketing and Product Alignment: Develop and lead marketing strategies, research and positioning for Flyhomes brokerage and mortgage products with a keen eye on customer acquisition, conversion and experience 
• Continue to align and develop the Flyhomes audience through qualitative and quantitative research—in partnership with our UX researcher—to understand their pain points, alternatives in the market and how we can better serve and message them through products and marketing
• Lead and develop key value props, product positioning and messaging for Flyhomes products by understanding our brand, customer needs, market trends, and the competitive landscape
• Define and track shared product and marketing goals including a holistic vision of the Flyhomes marketing funnel, collaborative testing roadmaps for shared learnings, insights and analysis
• Manage and facilitate testing of product positioning and messaging in partnership with Marketing and Analytics team
• Creation of long-term product-marketing plan that’s aligned with product strategy and roadmap
• Drive go-to-market and growth of the Flyhomes product portfolio in partnership with cross functional team and create supporting documentation for future go-to-market strategies to bake out over time
• Anticipate long-term need for Flyhomes Mortgage product marketing resources 
• Marketing, Product and Sales Alignment:  Strengthen the connective tissue between Flyhomes marketing, product and sales teams by clearly defining organizational responsibilities within the funnel and demonstrating the value of a unified full-funnel approach, helping to establish and document standards for defining quality throughout, and establishing organizational owners of leach level of the funnel (sales, marketing, etc)
• Develop measurement plans and frameworks for full marketing, product and sales funnels, alongside Analytics and Sales Ops team
• Develop metrics and strategy for referrals program, leveraging sales, marketing and product teams to drive execution and key results
• Arm the sales team with strategic and tactical materials that are informed by the direction of the marketing and sales team; develop list of necessary product and service materials throughout the funnel based on current and future sales flow
• Partner with sales team to build out and optimize Flyhomes referrals program

Role requirements

• 8+ years of experience in Marketing or related field with an emphasis on Product Marketing 
• 4+ years of management experience running a product marketing or marketing team
• Excellent verbal and written communication skills and the ability to work across both highly technical and highly creative teams, and at a senior leadership level
• Outstanding leadership capabilities and experience building high functioning product marketing teams
• Experience working with C-suite and managing up in fast-paced environments
• Deep experience and demonstrated success in managing large cross-functional teams to bring products to market
• Strong quantitative abilities and experience leading experimentation efforts
• Demonstrated experience in building breakthrough product positioning and go to market strategies that have impacted leading indicator meteors to drive revenue growth 
• Experience working with product, marketing, and sales teams, with an emphasis on enabling sales to successfully execute

At Flyhomes, we use compensation ranges