Growth Marketing Manager

GROWTH MARKETING MANAGER

Location: Austin or Remote

SpyCloud is on a mission to disrupt the cycle of cybercrime. As the leader in Cybercrime Analytics, our solutions thwart cyberattacks that originate from the use of stolen credentials & PII, including account takeover, ransomware, and online fraud, and protect more than 3 billion accounts worldwide. 

We are looking for a Growth Marketing Manager to help design and implement the execution of multi-touch demand programs that connect us with our target buyers, create opportunities, and accelerate pipeline. Cybersecurity is an exciting, evolving space, and being at the forefront of the fight to disrupt the cybercriminal economy makes SpyCloud a special place to work. If you’re driven to build a bridge and facilitate connections between InfoSec and Fraud decision makers and our experts, this role is for you. 

About the Role:

Reporting to the Director of Demand Marketing, the Growth Marketing Manager will be a key partner in sales and marketing alignment by building scalable demand programs that drive pipeline. This role is a mix of strategy, planning, execution, and all things data. We are looking for a well-rounded marketer who will bring fresh ideas and plans for growth and improvement in our existing programs and turn those ideas into action, iterate, and improve performance.

Who You Are

• You have a wide breadth of experience developing, managing, and iterating programs, and the ability to measure their effectiveness.
• You’re an expert in digital marketing, including PPC, lead nurturing, list management, and segmentation.
• You like to experiment and take calculated risks.
• You have a strong knowledge of MarTech platforms, including HubSpot/Marketo, 6Sense, and Salesforce.
• You have a deep understanding of full-funnel performance marketing and growth levers.
• You are a disciplined multi-tasker with the ability to manage competing priority deadlines.
• You’re an activator, self-starter, and both strategic and tactical — able to operationalize good ideas.
• You’re disciplined and organized, with strong project management skills and able to meet competing deadlines.
• You’re an excellent writer and clear communicator.
• You’re passionate, enthusiastic and see challenges as opportunities.
• You can be creative in development and data-driven in sourcing the validity of key programs that drive pipeline.
• You are agile and adaptable to change. 

What You’ll Do

• Determine the tactical mix between email, ABM, hosted-webinars, content syndication, and paid third-party programs.
• Build, execute, optimize, and report on all digital marketing campaigns
• Work closely with Marketing Operations on campaign development, segmentation, performance, reporting, and well as automation assets, including, emails, nurture programs, list management, as well as database hygiene.
• Partner with Field Marketing and our Events team on pre- and post-event lead nurturing that goes beyond just email marketing. 
• Partner with our Brand and Communications team on strategies to improve website conversion.
• Work closely with Product Marketing on buyer journey mapping and creating campaigns that drive pipeline at each of those stages.
• Manage and execute our product-specific and pipeline-generating newsletters and webinars.
• Work with the entire marketing team to ensure campaigns are on track and teammates are meeting launch deadlines.
• Collaborate with others within the marketing department to manage SEO strategy.
• Constantly measure performance against expectations; suggest and implement additional strategies to assist in meeting our marketing goal.

Requirements

• 4+ years of experience with revenue-generating marketing programs
• Previous experience in demand marketing experience at a SaaS company
• Hands-on expertise in project management, marketing automation, CRM, ABM, and sales tools required (Marketo, Salesforce, and 6Sense, preferred).
• Experience with cybersecurity industry/personas, a plus
• Excellent communication and organizational skills
• Exceptional interpersonal/relationship-building skills
• Command/ability to hold others accountable
• High degree of responsibility and follow-through
• Able to juggle multiple, simultaneous projects

Benefits + Perks

As a mission-driven organization, we are committed to working alongside individuals who are equally passionate about preventing cybercrime regardless of what department they are in or role they may have. Being led by our core values in all business decisions, we absolutely lean int