Senior Director, Partner Marketing

About SugarCRM
From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.  Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always.  If you're ready to grow your career and help organizations grow better and faster, you've come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey. 
The Senior Director, Partner Marketing at SugarCRM will lead the strategy and execution of all partner-related marketing initiatives, aligning closely with the SVP Partners as well as sales and channel teams in region to expand and strengthen our ecosystem of partners.   Instrumental in elevating partner marketing efforts and driving Sugar’s business and partner ecosystem to new heights, you will have a track record of owning the development of marketing programs that drive awareness, engagement, pipeline and revenue through partnerships of different types, and ensure that our partners are equipped to succeed in delivering value to our shared customers. 

You Will (Responsibilities):

• Play a pivotal leadership role, managing all aspects of partner marketing. You bring a deep understanding of building integrated partner marketing plans in addition to leading and scaling a high-performance partner marketing team who excel in a fast-paced environment. 
• Develop and maintain strong relationships with partners to ensure alignment and shared goals. 
• Work with our strategic and priority partners across the world to build and execute integrated marketing plans tailored to their GTM and our joint value proposition that drive partner-sourced pipeline and revenue. 
• Enhance ongoing communication to partners through newsletters, social media, webinars, events and other channels, keeping them informed and engaged with Sugar’s partner value proposition, vision and offerings. 
• Own and drive the strategy, planning, and execution of partner marketing development funds (MDF), ensuring effective use of resources to maximize impact and ROI. 
• Act as the voice of our partners both internally and externally, championing our Partner vision, mission, and purpose across the organization and in the market. 
• Work closely with Sugar’s field, growth and digital marketing teams to ensure a cohesive and integrated approach to partner marketing. 
• Define and track KPIs for partner marketing programs to measure program effectiveness and optimize performance, including pipeline contribution, revenue influence, and partner engagement. 
• Report on partner marketing performance to executive and senior leadership, providing insights and actionable recommendations. 
• Stay updated on B2B SaaS industry and partner marketing trends and developments and use this knowledge to inform your strategies and tactics. 

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 
• Minimum of 10 years of experience in B2B SaaS marketing in senior leadership roles with 5+ years in a management role focusing on channel, partner and ecosystem marketing. 
• Your experience working in the ERP market and with go to market strategies that are industry focused are an advantage (extra brownie points if you come from Manufacturing wholesale and distribution background). 
• You are an exceptionally strong and creative partner marketing professional, who can demonstrate past success and strong impact on the business. Your track record speaks for itself. 
• You have a bias for action with a willingness to challenge the status quo and drive change. 
• Your natural strong executive presence, with the ability to listen, respond, and empath