Corporate Brands Media Planner

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower building three times per week, at minimum. This job may be eligible for relocation benefits.

As a Media Planner for Corporate Brands, you will play a key role in shaping media strategy and planning for your assigned brands. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand’s unique KPIs. You will work across a diverse portfolio of corporate brands, gaining exposure to a variety of brand strategies, market segments, and operational models.

KEY RESPONSIBILITIES:

• Collaborate with internal stakeholders and external agencies to gather inputs, build media plans using reach planning tools, generate outputs, and identify optimization opportunities.
• Work with internal and external stakeholders in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans.
• Monitor and analyze key performance metrics; optimize campaign activities.
• Work effectively with the Brand, Product, Sales Operations, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
• Effectively manage the allotted budget and drive appropriate investments and mix for your assigned nameplates and campaigns.
• Work with internal stakeholders to identify and implement new media strategies.
• Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions.
• Present and inform leadership across sales and marketing of media plans.
• Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads.
• Develop and foster a strong relationship with Sales Operations stakeholders, including Regional Directors, Regional Field Operation Managers, and Retail Marketing Managers.
• Direct work with our Media AORs and with our media operations process.

REQUIRED CORE COMPETIENCIES:

• Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
• Thinks strategically and navigates effectively though complex situations
• Analytical data experience
• Ability to deliver results in an ambiguous environment
• Strong communication skills and the ability to influence
• Excellent research and presentations skills
• Takes initiative, is proactive, and composed under pressure

REQUIRED QUALIFICATIONS:

• Minimum of 3 years media experience, with a preference for managing one-to-one targeted campaigns
• Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
• Experience working with or for media agencies
• Successfully manage multiple projects and deadlines
• Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
• Outstanding oral and written communication
• Bachelor’s degree required, preferred in marketing, business or other related fields

PREFERRED QUALIFICATIONS:

• Automotive Experience
• Understanding of audience-based planning

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

• #LI-MO1

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