Product Director, Access Marketing, Caplyta

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Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Access Marketing, Caplyta based in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine.

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

About the Role

The Product Director of CAPLYTA Access Marketing is accountable for the development and execution of payer and access marketing strategies, including supporting key wins and innovative pull-through of managed care formulary status. The candidate will develop marketing strategies, direct marketing activities, design & gain approval of promotional materials, and plan & execute promotional programs to support interactions with providers and population health decision makers. The goal being to establish, sustain and optimize our access positions.

Key Responsibilities

• The individual in this position will have responsibility for shaping the Caplyta market access approach to key customers and accounts and removing market access barriers for patients.

• Develop local level payer and access marketing strategies that shape perceptions and beliefs in the market.

• Partner with internal stakeholders to train various customer facing teams on the development and strategy behind key assets.

• Directly support customer-facing roles through by acting as a liaison between brand marketing and field execution of market access pull-through

• Build strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies, and other key business partners.

• Drive market access pull-through for Caplyta across Commercial, Medicare and Medicaid channels within a defined geography.

• Analyze access and reimbursement data to monitor progress and develop plans to improve effectiveness/efficiency.

• The role will require close collaboration with partners in Customer-facing roles including Field leadership, and cross-franchise marketing to develop plans and tactics for the Cap