Associate Manager, Marketing Operations

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. 
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. 
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. 
 
If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

We are seeking a highly organized and detail-oriented Associate Manager of Marketing Operations to support the execution of marketing processes, asset management, and field team enablement. This role will be responsible for maintaining marketing tools and databases, adapting materials for state-specific compliance, and assisting with eCommerce updates. Additionally, the Associate Manager will coordinate vendor relationships, facilitate asset distribution, and support new marketing initiatives. The ideal candidate is proactive, thrives in a fast-paced environment, and has strong communication and organizational skills to ensure seamless collaboration across teams 

CORE JOB DUTIES 

• Maintain and update creative asset database to ensure accessibility for field teams. 

• Adapt marketing materials to align with state-specific compliance and regulatory requirements. 

• Collaborate with Retail teams to develop brand-led creative briefs and ensure localized relevance. 

• Manage product listings, execute content updates, and support brand teams in maintaining accurate menu presence. 

• Ensure field teams have the necessary marketing assets and tools for execution via monthly communication platform distribution. 

• Maintain and update the marketing tool order portal to ensure seamless access to materials. 

• Support partner relationships by assisting with asset distribution and ensuring timely delivery of materials. 

• Assist in the execution of new marketing operations initiatives, promotional campaigns, and system improvements. 

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor's degree required. 

• 2+ years of experience in marketing operations, field marketing, or related field. 

• Experience working in a highly regulated industry (e.g., cannabis, alcohol, pharmaceuticals) is a plus. 

• Familiarity with managing marketing assets, vendor coordination, or field marketing support. 

• Hands-on experience with marketing tools, asset management systems, or eCommerce platforms preferred. 

• Experience collaborating